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Head-to-head · Mortgage CRM Software

Finova Broker CRM vs Empower LO

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Finova Broker CRM #4 in Mortgage CRM Software 8.5/10 Pricing on request ✓ 5 of 7 features Visit Finova
Empower LO #6 in Mortgage CRM Software 8.2/10 Paid ✓ 6 of 7 features Visit Empower LO

Finova Broker CRM leads on 0 checks, Empower LO on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFinova Broker CRM · 8.5/10
  • Most featuresEmpower LO · 6 of 7

Finova Broker CRM scores higher on our rubric for mortgage crm software: 8.5 against 8.2 out of 10; our editors rank them #4 and #6.

Finova Broker CRM is the better fit for established firms needing configurable compliance workflows. Empower LO is the better fit for mortgage teams wanting AI and team governance.

  • Finova Broker CRM fits best

    Established firms needing configurable compliance workflows

  • Empower LO fits best

    Mortgage teams wanting AI and team governance

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Finova Broker CRM 8.5/10 Visit ↗ Empower LO 8.2/10 Visit ↗
At a glance
Editor score 8.5 8.2
Ranking #4 in Mortgage CRM Software #6 in Mortgage CRM Software
Best for Established firms needing configurable compliance workflows Mortgage teams wanting AI and team governance
Pricing model Paid Paid
Starting price Pricing on request $197/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone, Tickets, Docs Email, Live chat, Tickets
Compliance GDPR, ISO 27001 2FA
Integrations 4 integrations 5,000+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Finova Broker CRM 5/7 · Empower LO 6/7
Borrower management ✓ ✓
Referral partner management Not checked yet ✓ (best)
Loan pipeline tracking ✓ ✓
Marketing automation ✓ ✓
Compliance workflows ✓ ✓
SMS automation ✓ ✓
Mobile app Not checked yet Not checked yet
Our review
Pros
  • Covers applications, KYC, documents, pipelines and compliance workflows
  • Customer portal supports borrower messaging and document management
  • Native integrations cover lead acquisition, email and credit referencing
  • Mortgage-specific records and pipeline tracking
  • AI conversations, qualification, and appointment booking
  • Advanced routing, team snapshots, and brand governance
Cons
  • Pricing requires contacting sales and booking a demo
  • Web platform only
  • May be broader than smaller firms need
  • Paid plans start at $197 per month
  • Custom Builds require a quoted engagement
  • Advanced team controls are reserved for the Teams plan
Our verdict

Finova Broker CRM is a web-based customer relationship management platform for mortgage and financial-services brokers. It brings enquiries, borrower applications, communications, onboarding, KYC, document collection, application pipelines…

Read the review →

Empower LO is a mortgage CRM and marketing platform for loan officers, mortgage teams, and larger mortgage operations. Built on HighLevel, it manages records for leads, borrowers, agents, referral partners, and past clients while tracking…

Read the review →
  1. Finova Broker CRMMortgage CRM Software 8.5Pricing on request
  2. Empower LOMortgage CRM Software 8.2Paid

Strengths and trade-offs

  • Finova Broker CRM — where it wins

    • Covers applications, KYC, documents, pipelines and compliance workflows
    • Customer portal supports borrower messaging and document management
    • Native integrations cover lead acquisition, email and credit referencing

    Where it doesn't

    • Pricing requires contacting sales and booking a demo
    • Web platform only
    • May be broader than smaller firms need

  • Empower LO — where it wins

    • Mortgage-specific records and pipeline tracking
    • AI conversations, qualification, and appointment booking
    • Advanced routing, team snapshots, and brand governance

    Where it doesn't

    • Paid plans start at $197 per month
    • Custom Builds require a quoted engagement
    • Advanced team controls are reserved for the Teams plan
  • Finova Broker CRM8.5/10 · Pricing on request

    A broad mortgage CRM for firms that need configurable compliance and workflow control.

    Visit FinovaFull verdict →
  • Empower LO8.2/10 · Paid

    A mortgage-focused CRM combining pipeline management, AI conversations, automation, and team controls.

    Visit Empower LOFull verdict →

More comparisons

All mortgage CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update