Finova Broker CRM vs MapleConnect

Finova Broker CRM8.5Visit MapleConnect8.0Visit

Higher score Finova Broker CRM #4 in Mortgage CRM Software 8.5/10 Pricing on request ✓ 5 of 7 features Visit Finova

vs

MapleConnect #7 in Mortgage CRM Software 8.0/10 14-day trial Free trial✓ 6 of 7 features Visit MapleConnect

• Finova Broker CRM fits best

  Established firms needing configurable compliance workflows

• MapleConnect fits best

  Teams wanting AI voice follow-up and pipelines

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Side by side

Feature	Finova Broker CRM 8.5/10 Visit ↗	MapleConnect 8.0/10 Visit ↗
At a glance
Editor score	8.5	8.0
Ranking	#4 in Mortgage CRM Software	#7 in Mortgage CRM Software
Best for	Established firms needing configurable compliance workflows	Teams wanting AI voice follow-up and pipelines
Pricing model	Paid	Paid
Starting price	Pricing on request	$199/mo
Free plan	Not checked yet	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Phone, Tickets, Docs	Phone
Compliance	GDPR, ISO 27001	SOC 2, HIPAA
Integrations	4 integrations	12 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features Finova Broker CRM 5/7 · MapleConnect 6/7
Borrower management	✓	✓
Referral partner management	Not checked yet	✓ (best)
Loan pipeline tracking	✓	✓
Marketing automation	✓	✓
Compliance workflows	✓	✓
SMS automation	✓	✓
Mobile app	Not checked yet	Not checked yet
Our review
Pros	Covers applications, KYC, documents, pipelines and compliance workflows Customer portal supports borrower messaging and document management Native integrations cover lead acquisition, email and credit referencing	Tracks borrowers, referral partners, and loans through clear-to-close Automates SMS, email, booking, consent, and opt-out workflows Connects with LOS tools, calendars, lead ads, and REST APIs
Cons	Pricing requires contacting sales and booking a demo Web platform only May be broader than smaller firms need	Starts at $199 per month, with no permanent free plan Native AI voice agents are limited to the $399 Premium plan Does not replace the LOS for underwriting, disclosures, or rate locks
Our verdict	Finova Broker CRM is a web-based customer relationship management platform for mortgage and financial-services brokers. It brings enquiries, borrower applications, communications, onboarding, KYC, document collection, application pipelines… Read the review →	MapleConnect is a mortgage CRM for loan officers and mortgage teams that need one system for borrower, referral-partner, and loan-opportunity follow-up. It organizes loan pipelines from inquiry and pre-qualification through clear-to-close,… Read the review →

Strengths and trade-offs

• Finova Broker CRM — where it wins

  • Covers applications, KYC, documents, pipelines and compliance workflows
  • Customer portal supports borrower messaging and document management
  • Native integrations cover lead acquisition, email and credit referencing

  Where it doesn't

  • Pricing requires contacting sales and booking a demo
  • Web platform only
  • May be broader than smaller firms need

• MapleConnect — where it wins

  • Tracks borrowers, referral partners, and loans through clear-to-close
  • Automates SMS, email, booking, consent, and opt-out workflows
  • Connects with LOS tools, calendars, lead ads, and REST APIs

  Where it doesn't

  • Starts at $199 per month, with no permanent free plan
  • Native AI voice agents are limited to the $399 Premium plan
  • Does not replace the LOS for underwriting, disclosures, or rate locks

• Finova Broker CRM8.5/10 · Pricing on request

  A broad mortgage CRM for firms that need configurable compliance and workflow control.

  Visit FinovaFull verdict →
• MapleConnect8.0/10 · 14-day trial

  A mortgage CRM with pipelines, automation, and AI voice follow-up for lending teams.

  Visit MapleConnectFull verdict →