Head-to-head · Mortgage CRM Software
Finova Broker CRM vs One Mortgage System
Finova Broker CRM leads on 0 checks, One Mortgage System on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFinova Broker CRM · 8.5/10
Finova Broker CRM scores higher on our rubric for mortgage crm software: 8.5 against 8.4 out of 10; our editors rank them #4 and #5.
Finova Broker CRM is the better fit for established firms needing configurable compliance workflows. One Mortgage System is the better fit for UK advisers needing case processing and compliance.
- Finova Broker CRM fits best
Established firms needing configurable compliance workflows
- One Mortgage System fits best
UK advisers needing case processing and compliance
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Finova Broker CRM 8.5/10 Visit ↗ | One Mortgage System 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.4 |
| Ranking | #4 in Mortgage CRM Software | #5 in Mortgage CRM Software |
| Best for | Established firms needing configurable compliance workflows | UK advisers needing case processing and compliance |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | Pricing on request |
| Free plan | Not checked yet | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Phone, Tickets, Docs | Email, Phone, Docs |
| Compliance | GDPR, ISO 27001 | ISO 27001 |
| Integrations | 4 integrations | 50+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Finova Broker CRM 5/7 · One Mortgage System 5/7 | ||
| Borrower management | ✓ | ✓ |
| Referral partner management | Not checked yet | ✓ (best) |
| Loan pipeline tracking | ✓ | ✓ |
| Marketing automation | ✓ (best) | Not checked yet |
| Compliance workflows | ✓ | ✓ |
| SMS automation | ✓ | ✓ |
| Mobile app | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Finova Broker CRM is a web-based customer relationship management platform for mortgage and financial-services brokers. It brings enquiries, borrower applications, communications, onboarding, KYC, document collection, application pipelines… Read the review → |
One Mortgage System (OMS) is a cloud-based mortgage CRM and origination platform for UK mortgage intermediaries, lenders and building societies. Its broker CRM supports residential, buy-to-let, bridging, second charge, commercial and… Read the review → |
Strengths and trade-offs
Finova Broker CRM — where it wins
- Covers applications, KYC, documents, pipelines and compliance workflows
- Customer portal supports borrower messaging and document management
- Native integrations cover lead acquisition, email and credit referencing
Where it doesn't
- Pricing requires contacting sales and booking a demo
- Web platform only
- May be broader than smaller firms need
One Mortgage System — where it wins
- Covers mortgage cases from enquiry through completion
- Connects sourcing, portals, documents, updates and dashboards
- Includes API-led origination and AI-assisted compliance checking
Where it doesn't
- Pricing requires a contact-sales process
- The broad feature set may require workflow configuration
- AI compliance checking depends on the Curvestone integration
- Finova Broker CRM8.5/10 · Pricing on request
A broad mortgage CRM for firms that need configurable compliance and workflow control.
Visit FinovaFull verdict → - One Mortgage System8.4/10 · Pricing on request
A broad UK mortgage CRM covering case processing, sourcing, portals and compliance workflows.
Request a DemoFull verdict →
More comparisons
- Surefire CRM vs Finova Broker CRM
- Surefire CRM vs One Mortgage System
- Total Expert vs Finova Broker CRM
- Total Expert vs One Mortgage System
- Shape vs Finova Broker CRM
- Shape vs One Mortgage System
- Finova Broker CRM vs Empower LO
- Finova Broker CRM vs MapleConnect
All mortgage CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






