Head-to-head · Mortgage CRM Software
Total Expert vs Empower LO
Total Expert leads on 2 checks, Empower LO on 0, and 7 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTotal Expert · 8.8/10
- Lowest starting priceTotal Expert · $100/user/mo
- Free planonly Total Expert
- Most featuresTotal Expert · 7 of 7
Total Expert scores higher on our rubric for mortgage crm software: 8.8 against 8.2 out of 10; our editors rank them #2 and #6.
Total Expert offers free plan; Empower LO doesn't. Total Expert is cheaper to start at $100/user/mo against $197/user/mo.
Total Expert is the better fit for teams prioritizing value and compliance. Empower LO is the better fit for mortgage teams wanting AI and team governance.
- Total Expert fits best
Teams prioritizing value and compliance
- Empower LO fits best
Mortgage teams wanting AI and team governance
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Side by side
| Feature | Total Expert 8.8/10 Visit ↗ | Empower LO 8.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.2 |
| Ranking | #2 in Mortgage CRM Software | #6 in Mortgage CRM Software |
| Best for | Teams prioritizing value and compliance | Mortgage teams wanting AI and team governance |
| Pricing model | Free plan + paid | Paid |
| Starting price | $100/user/mo (best) | $197/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Email, Live chat, Tickets, Docs | Email, Live chat, Tickets |
| Compliance | SOC 2, ISO 27001, SSO/SAML, 2FA | 2FA |
| Integrations | 7 integrations | 5,000+ integrations |
| Built for | Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Total Expert 7/7 · Empower LO 6/7 | ||
| Borrower management | ✓ | ✓ |
| Referral partner management | ✓ | ✓ |
| Loan pipeline tracking | ✓ | ✓ |
| Marketing automation | ✓ | ✓ |
| Compliance workflows | ✓ | ✓ |
| SMS automation | ✓ | ✓ |
| Mobile app | ✓ (best) | Not checked yet |
| Our review | ||
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| Our verdict | Total Expert is a customer engagement and CRM platform for mortgage lenders, banks, credit unions, and other financial institutions. It combines borrower and lead records, contact-level activity history, loan-status synchronization,… Read the review → |
Empower LO is a mortgage CRM and marketing platform for loan officers, mortgage teams, and larger mortgage operations. Built on HighLevel, it manages records for leads, borrowers, agents, referral partners, and past clients while tracking… Read the review → |
Strengths and trade-offs
Total Expert — where it wins
- Complimentary plan includes CRM access and marketing automation
- Compliance workflows include approvals, disclosures, and audit trails
- Loan-status synchronization keeps pipeline stages updated automatically
Where it doesn't
- Premium pricing adds cost at $100 per user per month
- Enterprise mortgage pricing requires a sales conversation
- Broad functionality may exceed the needs of small teams
Empower LO — where it wins
- Mortgage-specific records and pipeline tracking
- AI conversations, qualification, and appointment booking
- Advanced routing, team snapshots, and brand governance
Where it doesn't
- Paid plans start at $197 per month
- Custom Builds require a quoted engagement
- Advanced team controls are reserved for the Teams plan
- Total Expert8.8/10 · Free plan
A broad mortgage CRM with a free tier and a focused $100-per-user Premium plan.
Visit Total ExpertFull verdict → - Empower LO8.2/10 · Paid
A mortgage-focused CRM combining pipeline management, AI conversations, automation, and team controls.
Visit Empower LOFull verdict →
More comparisons
- Surefire CRM vs Total Expert
- Surefire CRM vs Empower LO
- Total Expert vs Shape
- Total Expert vs Finova Broker CRM
- Total Expert vs One Mortgage System
- Total Expert vs MapleConnect
- Total Expert vs Lend1
- Shape vs Empower LO
All mortgage CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update