Empower LO vs MapleConnect

Empower LO8.2Visit MapleConnect8.0Visit

Higher score Empower LO #6 in Mortgage CRM Software 8.2/10 Paid ✓ 6 of 7 features Visit Empower LO

vs

MapleConnect #7 in Mortgage CRM Software 8.0/10 14-day trial Free trial✓ 6 of 7 features Visit MapleConnect

• Empower LO fits best

  Mortgage teams wanting AI and team governance

• MapleConnect fits best

  Teams wanting AI voice follow-up and pipelines

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Side by side

Feature	Empower LO 8.2/10 Visit ↗	MapleConnect 8.0/10 Visit ↗
At a glance
Editor score	8.2	8.0
Ranking	#6 in Mortgage CRM Software	#7 in Mortgage CRM Software
Best for	Mortgage teams wanting AI and team governance	Teams wanting AI voice follow-up and pipelines
Pricing model	Paid	Paid
Starting price	$197/mo (best)	$199/mo
Free plan	—	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Tickets	Phone
Compliance	2FA	SOC 2, HIPAA
Integrations	5,000+ integrations	12 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features Empower LO 6/7 · MapleConnect 6/7
Borrower management	✓	✓
Referral partner management	✓	✓
Loan pipeline tracking	✓	✓
Marketing automation	✓	✓
Compliance workflows	✓	✓
SMS automation	✓	✓
Mobile app	Not checked yet	Not checked yet
Our review
Pros	Mortgage-specific records and pipeline tracking AI conversations, qualification, and appointment booking Advanced routing, team snapshots, and brand governance	Tracks borrowers, referral partners, and loans through clear-to-close Automates SMS, email, booking, consent, and opt-out workflows Connects with LOS tools, calendars, lead ads, and REST APIs
Cons	Paid plans start at $197 per month Custom Builds require a quoted engagement Advanced team controls are reserved for the Teams plan	Starts at $199 per month, with no permanent free plan Native AI voice agents are limited to the $399 Premium plan Does not replace the LOS for underwriting, disclosures, or rate locks
Our verdict	Empower LO is a mortgage CRM and marketing platform for loan officers, mortgage teams, and larger mortgage operations. Built on HighLevel, it manages records for leads, borrowers, agents, referral partners, and past clients while tracking… Read the review →	MapleConnect is a mortgage CRM for loan officers and mortgage teams that need one system for borrower, referral-partner, and loan-opportunity follow-up. It organizes loan pipelines from inquiry and pre-qualification through clear-to-close,… Read the review →

Strengths and trade-offs

• Empower LO — where it wins

  • Mortgage-specific records and pipeline tracking
  • AI conversations, qualification, and appointment booking
  • Advanced routing, team snapshots, and brand governance

  Where it doesn't

  • Paid plans start at $197 per month
  • Custom Builds require a quoted engagement
  • Advanced team controls are reserved for the Teams plan

• MapleConnect — where it wins

  • Tracks borrowers, referral partners, and loans through clear-to-close
  • Automates SMS, email, booking, consent, and opt-out workflows
  • Connects with LOS tools, calendars, lead ads, and REST APIs

  Where it doesn't

  • Starts at $199 per month, with no permanent free plan
  • Native AI voice agents are limited to the $399 Premium plan
  • Does not replace the LOS for underwriting, disclosures, or rate locks

• Empower LO8.2/10 · Paid

  A mortgage-focused CRM combining pipeline management, AI conversations, automation, and team controls.

  Visit Empower LOFull verdict →
• MapleConnect8.0/10 · 14-day trial

  A mortgage CRM with pipelines, automation, and AI voice follow-up for lending teams.

  Visit MapleConnectFull verdict →