Empower LO vs BNTouch Mortgage CRM

Empower LO8.2Visit BNTouch Mortgage CRM7.5Visit

Higher score Empower LO #6 in Mortgage CRM Software 8.2/10 Paid ✓ 6 of 7 features Visit Empower LO

vs

BNTouch Mortgage CRM #12 in Mortgage CRM Software 7.5/10 Paid ✓ 7 of 7 features Visit BNTouch

• Empower LO fits best

  Mortgage teams wanting AI and team governance

• BNTouch Mortgage CRM fits best

  Mortgage teams needing portals and mobile access

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Side by side

Feature	Empower LO 8.2/10 Visit ↗	BNTouch Mortgage CRM 7.5/10 Visit ↗
At a glance
Editor score	8.2	7.5
Ranking	#6 in Mortgage CRM Software	#12 in Mortgage CRM Software
Best for	Mortgage teams wanting AI and team governance	Mortgage teams needing portals and mobile access
Pricing model	Paid	Paid
Starting price	$197/mo	—
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Live chat, Tickets	Email, Phone
Integrations	5,000+ integrations	4 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Empower LO 6/7 · BNTouch Mortgage CRM 7/7
Borrower management	✓	✓
Referral partner management	✓	✓
Loan pipeline tracking	✓	✓
Marketing automation	✓	✓
Compliance workflows	✓	✓
SMS automation	✓	✓
Mobile app	Not checked yet	✓ (best)
Our review
Pros	Mortgage-specific records and pipeline tracking AI conversations, qualification, and appointment booking Advanced routing, team snapshots, and brand governance	Digital 1003 borrower portal with loan application workflows SMS/MMS, email, and post-funded campaign automation Web, iOS, Android, and API access for mobile teams
Cons	Paid plans start at $197 per month Custom Builds require a quoted engagement Advanced team controls are reserved for the Teams plan	No time-unlimited free plan Enterprise features are reserved for the Enterprise plan Platform is focused on mortgage workflows rather than general CRM use
Our verdict	Empower LO is a mortgage CRM and marketing platform for loan officers, mortgage teams, and larger mortgage operations. Built on HighLevel, it manages records for leads, borrowers, agents, referral partners, and past clients while tracking… Read the review →	BNTouch Mortgage CRM is a paid customer relationship management platform built for loan officers, brokers, mortgage teams, and lenders. It brings borrower and referral-partner records together with lead conversion, loan pipeline workflows,… Read the review →

Strengths and trade-offs

• Empower LO — where it wins

  • Mortgage-specific records and pipeline tracking
  • AI conversations, qualification, and appointment booking
  • Advanced routing, team snapshots, and brand governance

  Where it doesn't

  • Paid plans start at $197 per month
  • Custom Builds require a quoted engagement
  • Advanced team controls are reserved for the Teams plan

• BNTouch Mortgage CRM — where it wins

  • Digital 1003 borrower portal with loan application workflows
  • SMS/MMS, email, and post-funded campaign automation
  • Web, iOS, Android, and API access for mobile teams

  Where it doesn't

  • No time-unlimited free plan
  • Enterprise features are reserved for the Enterprise plan
  • Platform is focused on mortgage workflows rather than general CRM use

• Empower LO8.2/10 · Paid

  A mortgage-focused CRM combining pipeline management, AI conversations, automation, and team controls.

  Visit Empower LOFull verdict →
• BNTouch Mortgage CRM7.5/10 · Paid

  A mortgage-focused CRM combining borrower management, portals, automation, and mobile access.

  Visit BNTouchFull verdict →