D-EDGE CRM vs GUIREZ Guest

D-EDGE CRM8.7Visit GUIREZ Guest8.6Visit

Higher score D-EDGE CRM #7 in Hospitality CRM Software 8.7/10 Pricing on request ✓ 5 of 6 features Visit D-EDGE

vs

GUIREZ Guest #8 in Hospitality CRM Software 8.6/10 Pricing on request ✓ 5 of 6 features Visit GUIREZ

• D-EDGE CRM fits best

  Hotels seeking loyalty and service upsells

• GUIREZ Guest fits best

  Hotels emphasizing messaging and reputation

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Side by side

Feature	D-EDGE CRM 8.7/10 Visit ↗	GUIREZ Guest 8.6/10 Visit ↗
At a glance
Editor score	8.7	8.6
Ranking	#7 in Hospitality CRM Software	#8 in Hospitality CRM Software
Best for	Hotels seeking loyalty and service upsells	Hotels emphasizing messaging and reputation
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Support	Docs	Email
Integrations	3 integrations	120+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features D-EDGE CRM 5/6 · GUIREZ Guest 5/6
Reservation sync	✓	✓
Guest messaging	✓	✓
Loyalty programs	✓	✓
Marketing automation	✓	✓
Guest segmentation	✓	✓
Mobile app	Not checked yet	Not checked yet
Our review
Pros	Deduplicates and enriches centralised guest profiles Automates personalised campaigns and multichannel guest messaging Combines loyalty, online check-in, and service upselling	Unifies guest profiles, stay history, reservation data, and communication logs Combines segmentation, loyalty tiers, email, SMS, and WhatsApp messaging Adds surveys, reputation management, and sentiment analysis for guest feedback
Cons	Pricing is contact-sales rather than publicly listed Named integrations are limited to D-EDGE products and hotel systems Web platform only; no CRM staff mobile app is specified	Pricing is handled through a customized contact-sales plan Its positioning is focused on hotels, hotel groups, and chains Guest messaging centers on SMS and WhatsApp channels
Our verdict	D-EDGE CRM is a cloud-based hospitality CRM for independent hotels, hotel groups, and chains. Formerly LoungeUp, it brings guest profiles and reservation-related data together, with deduplication and data enrichment, then supports… Read the review →	GUIREZ Guest is a hospitality CRM for hotels, hotel groups, and chains that need one view of guest information across reservation systems and activation channels. It brings together guest profiles, stay history, arrivals and departures… Read the review →

Strengths and trade-offs

• D-EDGE CRM — where it wins

  • Deduplicates and enriches centralised guest profiles
  • Automates personalised campaigns and multichannel guest messaging
  • Combines loyalty, online check-in, and service upselling

  Where it doesn't

  • Pricing is contact-sales rather than publicly listed
  • Named integrations are limited to D-EDGE products and hotel systems
  • Web platform only; no CRM staff mobile app is specified

• GUIREZ Guest — where it wins

  • Unifies guest profiles, stay history, reservation data, and communication logs
  • Combines segmentation, loyalty tiers, email, SMS, and WhatsApp messaging
  • Adds surveys, reputation management, and sentiment analysis for guest feedback

  Where it doesn't

  • Pricing is handled through a customized contact-sales plan
  • Its positioning is focused on hotels, hotel groups, and chains
  • Guest messaging centers on SMS and WhatsApp channels

• D-EDGE CRM8.7/10 · Pricing on request

  A cloud CRM for hotels that combines guest profiles, campaigns, messaging, loyalty, and upselling.

  Visit D-EDGEFull verdict →
• GUIREZ Guest8.6/10 · Pricing on request

  A hotel-focused CRM for coordinated guest communication, marketing, loyalty, and feedback.

  Visit GUIREZFull verdict →