Clay vs ZoomInfo

Clay9.4Visit ZoomInfo8.9Visit

Higher score Clay #1 in Data Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Clay

vs

ZoomInfo #5 in Data Enrichment Software 8.9/10 Pricing on request ✓ 1 of 3 features Visit ZoomInfo

• Clay fits best

  Broad B2B enrichment and workflow automation

• ZoomInfo fits best

  Mature enterprise sales intelligence enrichment

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Side by side

Feature	Clay 9.4/10 Visit ↗	ZoomInfo 8.9/10 Visit ↗
At a glance
Editor score	9.4	8.9
Ranking	#1 in Data Enrichment Software	#5 in Data Enrichment Software
Best for	Broad B2B enrichment and workflow automation	Mature enterprise sales intelligence enrichment
Pricing model	Free plan + paid	Paid
Starting price	$167/mo	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	14 days	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension, macOS, Linux	Web
Support	Email, Community, Docs	Docs
Compliance	SOC 2, GDPR, ISO 27001, SSO/SAML	GDPR
Integrations	10 integrations	5 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Clay 3/3 · ZoomInfo 1/3
API access	✓	✓
CRM sync	✓ (best)	Not checked yet
Waterfall enrichment	✓ (best)	Not checked yet
Specs
Enrichment types	contact, company, people, email, phone, social media, financial, job, technology, news and online content	Not checked yet
Monthly credits	2500 credits/mo	Not checked yet
Data freshness	Unspecified	Not checked yet
Our review
Pros	Combines contact, company, firmographic, technographic, and intent enrichment Chains multiple providers through waterfall enrichment workflows Supports CRM sync, scheduled refreshes, bulk workflows, and AI research	Direct dials, verified emails, decision-maker identification, and organizational charts 300+ company attributes with firmographic, technographic, and intent segmentation CRM enrichment, APIs, alerts, and AI account-prioritization recommendations
Cons	The Free plan includes only 500 actions and 100 data credits monthly Launch starts at $167 per month before CRM auto-sync and HTTP API access Phone-number enrichment and signal features begin with the Launch plan	Pricing uses a contact-sales buying process The broad feature set may exceed simple lookup requirements Its enterprise scope can require more operational coordination than basic enrichment tools
Our verdict	Clay is a B2B data enrichment and workflow platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then supports reusable workflows for researching,… Read the review →	ZoomInfo is a B2B go-to-market intelligence platform for sales, marketing, recruiting, and revenue operations teams. It combines contact and company search with direct-dial and verified business email data, organizational charts,… Read the review →

Strengths and trade-offs

• Clay — where it wins

  • Combines contact, company, firmographic, technographic, and intent enrichment
  • Chains multiple providers through waterfall enrichment workflows
  • Supports CRM sync, scheduled refreshes, bulk workflows, and AI research

  Where it doesn't

  • The Free plan includes only 500 actions and 100 data credits monthly
  • Launch starts at $167 per month before CRM auto-sync and HTTP API access
  • Phone-number enrichment and signal features begin with the Launch plan

• ZoomInfo — where it wins

  • Direct dials, verified emails, decision-maker identification, and organizational charts
  • 300+ company attributes with firmographic, technographic, and intent segmentation
  • CRM enrichment, APIs, alerts, and AI account-prioritization recommendations

  Where it doesn't

  • Pricing uses a contact-sales buying process
  • The broad feature set may exceed simple lookup requirements
  • Its enterprise scope can require more operational coordination than basic enrichment tools

• Clay9.4/10 · Free plan · 14-day trial

  Broad enrichment and workflow automation with waterfall providers, AI research, and CRM sync.

  Visit ClayFull verdict →
• ZoomInfo8.9/10 · Pricing on request

  A mature enterprise platform combining enriched B2B data, intent signals, automation, and APIs.

  Visit ZoomInfoFull verdict →