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Head-to-head · Data Enrichment Software

ZoomInfo vs FullEnrich

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score ZoomInfo #5 in Data Enrichment Software 8.9/10 Pricing on request ✓ 1 of 3 features Visit ZoomInfo
FullEnrich #7 in Data Enrichment Software 8.7/10 Paid ✓ 3 of 3 features Visit FullEnrich

ZoomInfo leads on 0 checks, FullEnrich on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoomInfo · 8.9/10
  • Most featuresFullEnrich · 3 of 3

ZoomInfo scores higher on our rubric for data enrichment software: 8.9 against 8.7 out of 10; our editors rank them #5 and #7.

ZoomInfo is the better fit for mature enterprise sales intelligence enrichment. FullEnrich is the better fit for affordable waterfall contact enrichment.

  • ZoomInfo fits best

    Mature enterprise sales intelligence enrichment

  • FullEnrich fits best

    Affordable waterfall contact enrichment

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ZoomInfo 8.9/10 Visit ↗ FullEnrich 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #5 in Data Enrichment Software #7 in Data Enrichment Software
Best for Mature enterprise sales intelligence enrichment Affordable waterfall contact enrichment
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Docs Email, Live chat, Docs
Compliance GDPR SOC 2, GDPR
Integrations 5 integrations 10 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ZoomInfo 1/3 · FullEnrich 3/3
API access ✓ ✓
CRM sync Not checked yet ✓ (best)
Waterfall enrichment Not checked yet ✓ (best)
Specs
Enrichment types Not checked yet work email, personal email, mobile phone, reverse email lookup, B2B profile and company data
Monthly credits Not checked yet 1000 credits/mo
Data freshness Not checked yet Real-time
Our review
Pros
  • Direct dials, verified emails, decision-maker identification, and organizational charts
  • 300+ company attributes with firmographic, technographic, and intent segmentation
  • CRM enrichment, APIs, alerts, and AI account-prioritization recommendations
  • 20+ provider waterfall for work, personal, and mobile data
  • Triple email verification with syntax, MX, and SMTP checks
  • API, HubSpot, CSV, webhook, and no-code integration support
Cons
  • Pricing uses a contact-sales buying process
  • The broad feature set may exceed simple lookup requirements
  • Its enterprise scope can require more operational coordination than basic enrichment tools
  • Enterprise pricing is custom rather than published
  • Starter includes 500 credits per month
  • The free trial provides 50 credits rather than an ongoing free plan
Our verdict

ZoomInfo is a B2B go-to-market intelligence platform for sales, marketing, recruiting, and revenue operations teams. It combines contact and company search with direct-dial and verified business email data, organizational charts,…

Read the review →

FullEnrich is a B2B data-enrichment platform for sales, marketing, recruiting, RevOps teams, and software companies. It searches across more than 20 data providers sequentially to find verified work emails, personal emails, mobile phone…

Read the review →
  1. ZoomInfoData Enrichment Software 8.9Pricing on request
  2. FullEnrichData Enrichment Software 8.7Paid

Strengths and trade-offs

  • ZoomInfo — where it wins

    • Direct dials, verified emails, decision-maker identification, and organizational charts
    • 300+ company attributes with firmographic, technographic, and intent segmentation
    • CRM enrichment, APIs, alerts, and AI account-prioritization recommendations

    Where it doesn't

    • Pricing uses a contact-sales buying process
    • The broad feature set may exceed simple lookup requirements
    • Its enterprise scope can require more operational coordination than basic enrichment tools

  • FullEnrich — where it wins

    • 20+ provider waterfall for work, personal, and mobile data
    • Triple email verification with syntax, MX, and SMTP checks
    • API, HubSpot, CSV, webhook, and no-code integration support

    Where it doesn't

    • Enterprise pricing is custom rather than published
    • Starter includes 500 credits per month
    • The free trial provides 50 credits rather than an ongoing free plan
  • ZoomInfo8.9/10 · Pricing on request

    A mature enterprise platform combining enriched B2B data, intent signals, automation, and APIs.

    Visit ZoomInfoFull verdict →
  • FullEnrich8.7/10 · Paid

    An affordable way to enrich contacts across multiple providers, with APIs and CRM workflows.

    Visit FullEnrichFull verdict →

More comparisons

All data enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update