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Head-to-head · Data Enrichment Software

Clay vs OpenGTM

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Clay #1 in Data Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Clay
OpenGTM #2 in Data Enrichment Software 9.2/10 Free plan Free plan✓ 3 of 3 features Visit OpenGTM

Clay leads on 0 checks, OpenGTM on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Free planboth
  • Free trialonly Clay

Clay scores higher on our rubric for data enrichment software: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.

Clay is the better fit for broad B2B enrichment and workflow automation. OpenGTM is the better fit for open-source enrichment waterfalls and workflows.

  • Clay fits best

    Broad B2B enrichment and workflow automation

  • OpenGTM fits best

    Open-source enrichment waterfalls and workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ OpenGTM 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Data Enrichment Software #2 in Data Enrichment Software
Best for Broad B2B enrichment and workflow automation Open-source enrichment waterfalls and workflows
Pricing model Free plan + paid Free
Starting price $167/mo Free plan
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Self-hosted, Browser extension
Platforms Web, Chrome extension, macOS, Linux Web, Chrome extension
Support Email, Community, Docs Docs
Integrations 10 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 3/3 · OpenGTM 3/3
API access ✓ ✓
CRM sync ✓ ✓
Waterfall enrichment ✓ ✓
Specs
Enrichment types contact, company, people, email, phone, social media, financial, job, technology, news and online content email, phone, firmographic, technographic, hiring, social, identity
Monthly credits 2500 credits/mo Not checked yet
Data freshness Unspecified Not checked yet
Our review
Pros
  • Combines contact, company, firmographic, technographic, and intent enrichment
  • Chains multiple providers through waterfall enrichment workflows
  • Supports CRM sync, scheduled refreshes, bulk workflows, and AI research
  • Sequential waterfalls with provider ordering and confidence-based early exit
  • Broad enrichment across contact, company, social, technology, and buying signals
  • REST API, MCP, webhooks, n8n, CRM, spreadsheet, and sequencer outputs
Cons
  • The Free plan includes only 500 actions and 100 data credits monthly
  • Launch starts at $167 per month before CRM auto-sync and HTTP API access
  • Phone-number enrichment and signal features begin with the Launch plan
  • Requires users to run the software on their own infrastructure
  • Users must supply provider keys for connected enrichment and AI services
  • Third-party enrichment and AI charges are paid separately to providers
Our verdict

Clay is a B2B data enrichment and workflow platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then supports reusable workflows for researching,…

Read the review →

OpenGTM is an AGPLv3-licensed, self-hosted GTM platform for sourcing leads, enriching company and contact records, researching accounts with AI, tracking buying signals, and routing results to sales tools. It is aimed at teams that want…

Read the review →
  1. ClayData Enrichment Software 9.4Free plan · 14-day trial
  2. OpenGTMData Enrichment Software 9.2Free plan

Strengths and trade-offs

  • Clay — where it wins

    • Combines contact, company, firmographic, technographic, and intent enrichment
    • Chains multiple providers through waterfall enrichment workflows
    • Supports CRM sync, scheduled refreshes, bulk workflows, and AI research

    Where it doesn't

    • The Free plan includes only 500 actions and 100 data credits monthly
    • Launch starts at $167 per month before CRM auto-sync and HTTP API access
    • Phone-number enrichment and signal features begin with the Launch plan

  • OpenGTM — where it wins

    • Sequential waterfalls with provider ordering and confidence-based early exit
    • Broad enrichment across contact, company, social, technology, and buying signals
    • REST API, MCP, webhooks, n8n, CRM, spreadsheet, and sequencer outputs

    Where it doesn't

    • Requires users to run the software on their own infrastructure
    • Users must supply provider keys for connected enrichment and AI services
    • Third-party enrichment and AI charges are paid separately to providers
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment and workflow automation with waterfall providers, AI research, and CRM sync.

    Visit ClayFull verdict →
  • OpenGTM9.2/10 · Free plan

    A flexible open-source choice for enrichment waterfalls, AI research, and workflow routing.

    Visit OpenGTMFull verdict →

More comparisons

All data enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update