Head-to-head · Data Enrichment Software
Clay vs B2BEnrich
Clay leads on 1 check, B2BEnrich on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreClay · 9.4/10
- Lowest starting priceB2BEnrich · $49/mo
- Free planboth
- Free trialboth
- Most featuresClay · 3 of 3
Clay scores higher on our rubric for data enrichment software: 9.4 against 8.6 out of 10; our editors rank them #1 and #8.
B2BEnrich is cheaper to start at $49/mo against $167/mo. Clay leads on monthly credits: 2500 credits/mo versus 2000 credits/mo. On data freshness, Clay gives you Unspecified where B2BEnrich offers Real-time.
Clay is the better fit for broad B2B enrichment and workflow automation. B2BEnrich is the better fit for affordable CRM-connected person enrichment.
- Clay fits best
Broad B2B enrichment and workflow automation
- B2BEnrich fits best
Affordable CRM-connected person enrichment
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Side by side
| Feature | Clay 9.4/10 Visit ↗ | B2BEnrich 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.6 |
| Ranking | #1 in Data Enrichment Software | #8 in Data Enrichment Software |
| Best for | Broad B2B enrichment and workflow automation | Affordable CRM-connected person enrichment |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $167/mo | $49/mo (best) |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | 7 days |
| Free trial length | 14 days · no card needed | 7 days |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web, Chrome extension, macOS, Linux | Web |
| Support | Email, Community, Docs | Email, Phone, Docs |
| Compliance | SOC 2, GDPR, ISO 27001, SSO/SAML | GDPR |
| Integrations | 10 integrations | 4 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Clay 3/3 · B2BEnrich 2/3 | ||
| API access | ✓ | ✓ |
| CRM sync | ✓ | ✓ |
| Waterfall enrichment | ✓ (best) | Not checked yet |
| Specs | ||
| Enrichment types | contact, company, people, email, phone, social media, financial, job, technology, news and online content | people, company, email, phone, firmographic, technographic, CRM |
| Monthly credits | 2500 credits/mo (best) | 2000 credits/mo |
| Data freshness | Unspecified | Real-time |
| Our review | ||
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| Cons |
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| Our verdict | Clay is a B2B data enrichment and workflow platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then supports reusable workflows for researching,… Read the review → |
B2BEnrich is a B2B data enrichment platform for developers, product teams, sales, marketing, and revenue operations. It enriches person records from email addresses, phone numbers, and LinkedIn URLs, and company records from domains and… Read the review → |
Strengths and trade-offs
Clay — where it wins
- Combines contact, company, firmographic, technographic, and intent enrichment
- Chains multiple providers through waterfall enrichment workflows
- Supports CRM sync, scheduled refreshes, bulk workflows, and AI research
Where it doesn't
- The Free plan includes only 500 actions and 100 data credits monthly
- Launch starts at $167 per month before CRM auto-sync and HTTP API access
- Phone-number enrichment and signal features begin with the Launch plan
B2BEnrich — where it wins
- Native enrichment for HubSpot, Salesforce, and Pipedrive
- Person, company, firmographic, technology, email, and phone data
- Bulk CSV, batch, search, and RESTful API workflows
Where it doesn't
- Starter and Grow plans cap usage through monthly credit limits
- Advanced prospector access starts on the Grow plan
- Less suited to teams without CRM, API, or prospecting workflows
- Clay9.4/10 · Free plan · 14-day trial
Broad enrichment and workflow automation with waterfall providers, AI research, and CRM sync.
Visit ClayFull verdict → - B2BEnrich8.6/10 · Free plan · 7-day trial
Affordable person and company enrichment with CRM connections, prospecting, and API access.
Visit B2BEnrichFull verdict →
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All data enrichment software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update