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Head-to-head · Data Enrichment Software

Clay vs People Data Labs

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Clay #1 in Data Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Clay
People Data Labs #3 in Data Enrichment Software 9.1/10 Free plan Free plan✓ 1 of 3 features Explore People Data

Clay leads on 0 checks, People Data Labs on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Free planboth
  • Free trialonly Clay
  • Most featuresClay · 3 of 3

Clay scores higher on our rubric for data enrichment software: 9.4 against 9.1 out of 10; our editors rank them #1 and #3.

Clay is the better fit for broad B2B enrichment and workflow automation. People Data Labs is the better fit for API-first person and company data enrichment.

  • Clay fits best

    Broad B2B enrichment and workflow automation

  • People Data Labs fits best

    API-first person and company data enrichment

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Side by side

Feature Clay 9.4/10 Visit ↗ People Data Labs 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Data Enrichment Software #3 in Data Enrichment Software
Best for Broad B2B enrichment and workflow automation API-first person and company data enrichment
Pricing model Free plan + paid Free plan + paid
Starting price $167/mo —
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension, macOS, Linux Web
Support Email, Community, Docs Email, Tickets, Docs
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML SOC 2, GDPR
Integrations 10 integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 3/3 · People Data Labs 1/3
API access ✓ ✓
CRM sync ✓ (best) Not checked yet
Waterfall enrichment ✓ (best) Not checked yet
Specs
Enrichment types contact, company, people, email, phone, social media, financial, job, technology, news and online content Not checked yet
Monthly credits 2500 credits/mo Not checked yet
Data freshness Unspecified Not checked yet
Our review
Pros
  • Combines contact, company, firmographic, technographic, and intent enrichment
  • Chains multiple providers through waterfall enrichment workflows
  • Supports CRM sync, scheduled refreshes, bulk workflows, and AI research
  • Person, company, IP, and job-posting data in one platform
  • Delivery through APIs, feeds, Snowflake, and Databricks
  • Free plan plus a $98/month Pro tier
Cons
  • The Free plan includes only 500 actions and 100 data credits monthly
  • Launch starts at $167 per month before CRM auto-sync and HTTP API access
  • Phone-number enrichment and signal features begin with the Launch plan
  • Free plan is limited to 100 monthly records
  • Usage-based credits make costs depend on volume
  • Enterprise pricing and volume are custom
Our verdict

Clay is a B2B data enrichment and workflow platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then supports reusable workflows for researching,…

Read the review →

People Data Labs provides person, company, IP, and job-posting data through APIs, data-license feeds, and data-sharing services. It is designed for developers, data teams, product teams, and organizations building enrichment, identity…

Read the review →
  1. ClayData Enrichment Software 9.4Free plan · 14-day trial
  2. People Data LabsData Enrichment Software 9.1Free plan

Strengths and trade-offs

  • Clay — where it wins

    • Combines contact, company, firmographic, technographic, and intent enrichment
    • Chains multiple providers through waterfall enrichment workflows
    • Supports CRM sync, scheduled refreshes, bulk workflows, and AI research

    Where it doesn't

    • The Free plan includes only 500 actions and 100 data credits monthly
    • Launch starts at $167 per month before CRM auto-sync and HTTP API access
    • Phone-number enrichment and signal features begin with the Launch plan

  • People Data Labs — where it wins

    • Person, company, IP, and job-posting data in one platform
    • Delivery through APIs, feeds, Snowflake, and Databricks
    • Free plan plus a $98/month Pro tier

    Where it doesn't

    • Free plan is limited to 100 monthly records
    • Usage-based credits make costs depend on volume
    • Enterprise pricing and volume are custom

More comparisons

All data enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update