Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Account Enrichment Software

Clay vs Ocean.io

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Clay #1 in Account Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Clay
Ocean.io #5 in Account Enrichment Software 8.9/10 Paid ✓ 0 of 5 features Visit Ocean.io

Clay leads on 1 check, Ocean.io on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Free planonly Clay
  • Free trialonly Clay

Clay scores higher on our rubric for account enrichment software: 9.4 against 8.9 out of 10; our editors rank them #1 and #5.

Clay offers free plan; Ocean.io doesn't.

Clay is the better fit for teams needing broad, automated enrichment workflows. Ocean.io is the better fit for waterfall enrichment with CRM synchronization.

  • Clay fits best

    Teams needing broad, automated enrichment workflows

  • Ocean.io fits best

    Waterfall enrichment with CRM synchronization

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ Ocean.io 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in Account Enrichment Software #5 in Account Enrichment Software
Best for Teams needing broad, automated enrichment workflows Waterfall enrichment with CRM synchronization
Pricing model Free plan + paid Paid
Starting price $167/mo —
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension, macOS, Linux Web, Chrome extension
Support Email, Community, Docs Email, Live chat, Phone
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML SOC 2, GDPR
Integrations 10 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 0/5 · Ocean.io 0/5
Firmographic data Not checked yet Not checked yet
Technographic data Not checked yet Not checked yet
Organizational data Not checked yet Not checked yet
Business-change data Not checked yet Not checked yet
Company matching Not checked yet Not checked yet
Specs
Monthly record limit Not checked yet Not checked yet
Enrichment modes Not checked yet Not checked yet
Our review
Pros
  • Combines contact, company, firmographic, technographic, and intent enrichment
  • Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows
  • Connects with major CRMs, data warehouses, and custom HTTP APIs
  • Waterfall enrichment draws from 16+ data sources
  • Syncs enriched records with Salesforce, HubSpot, and Pipedrive
  • Adds lookalike scoring, verified email reveal, API, and webhooks
Cons
  • Free includes 500 actions and 100 data credits per month
  • Launch and Growth have fixed monthly action and credit allowances
  • Enterprise uses custom actions and credits
  • No free plan is available
  • Subscription starts with a minimum of 9,000 credits
  • Core CRM synchronization names three CRM platforms
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, contact, and intent data. Teams can append emails, phone numbers, and other record…

Read the review →

Ocean.io is a B2B data platform for sales and marketing teams that need company and people enrichment, prospect discovery, and CRM-connected workflows. It can enrich records from a domain or email, reveal a verified email from a LinkedIn…

Read the review →
  1. ClayAccount Enrichment Software 9.4Free plan · 14-day trial
  2. Ocean.ioAccount Enrichment Software 8.9Paid

Strengths and trade-offs

  • Clay — where it wins

    • Combines contact, company, firmographic, technographic, and intent enrichment
    • Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows
    • Connects with major CRMs, data warehouses, and custom HTTP APIs

    Where it doesn't

    • Free includes 500 actions and 100 data credits per month
    • Launch and Growth have fixed monthly action and credit allowances
    • Enterprise uses custom actions and credits

  • Ocean.io — where it wins

    • Waterfall enrichment draws from 16+ data sources
    • Syncs enriched records with Salesforce, HubSpot, and Pipedrive
    • Adds lookalike scoring, verified email reveal, API, and webhooks

    Where it doesn't

    • No free plan is available
    • Subscription starts with a minimum of 9,000 credits
    • Core CRM synchronization names three CRM platforms
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall workflows, AI research, and CRM synchronization in one platform.

    Visit ClayFull verdict →
  • Ocean.io8.9/10 · Paid

    A credit-based enrichment platform for teams combining multiple data sources with CRM workflows.

    Visit Ocean.ioFull verdict →

More comparisons

All account enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update