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Head-to-head · Account Enrichment Software

Clay vs Vera Enrich

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Clay #1 in Account Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Clay
Vera Enrich #6 in Account Enrichment Software 8.8/10 Free plan Free plan✓ 4 of 5 features Visit Vera Enrich

Clay leads on 0 checks, Vera Enrich on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Lowest starting priceVera Enrich · $9/mo
  • Free planboth
  • Free trialonly Clay
  • Most featuresVera Enrich · 4 of 5

Clay scores higher on our rubric for account enrichment software: 9.4 against 8.8 out of 10; our editors rank them #1 and #6.

Vera Enrich is cheaper to start at $9/mo against $167/mo.

Clay is the better fit for teams needing broad, automated enrichment workflows. Vera Enrich is the better fit for low-cost enrichment with scoring and automation.

  • Clay fits best

    Teams needing broad, automated enrichment workflows

  • Vera Enrich fits best

    Low-cost enrichment with scoring and automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ Vera Enrich 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Account Enrichment Software #6 in Account Enrichment Software
Best for Teams needing broad, automated enrichment workflows Low-cost enrichment with scoring and automation
Pricing model Free plan + paid Free plan + paid
Starting price $167/mo $9/mo (best)
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension, macOS, Linux Web
Support Email, Community, Docs Email, Live chat, Community, Docs
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML GDPR
Integrations 10 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Clay 0/5 · Vera Enrich 4/5
Firmographic data Not checked yet ✓ (best)
Technographic data Not checked yet ✓ (best)
Organizational data Not checked yet Not checked yet
Business-change data Not checked yet ✓ (best)
Company matching Not checked yet ✓ (best)
Specs
Monthly record limit Not checked yet 1000 /mo
Enrichment modes Not checked yet Not checked yet
Our review
Pros
  • Combines contact, company, firmographic, technographic, and intent enrichment
  • Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows
  • Connects with major CRMs, data warehouses, and custom HTTP APIs
  • Free plan plus $9 monthly entry tier
  • Firmographic, technographic, AI insights, and ICP scoring
  • CSV bulk processing, API, webhooks, and automation integrations
Cons
  • Free includes 500 actions and 100 data credits per month
  • Launch and Growth have fixed monthly action and credit allowances
  • Enterprise uses custom actions and credits
  • Free plan limits users to basic enrichment
  • Webhooks begin with the $29 Standard plan
  • REST API enrichment is asynchronous
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, contact, and intent data. Teams can append emails, phone numbers, and other record…

Read the review →

Vera Enrich turns company website domains and uploaded CSV files into structured business intelligence. It is designed for founders, agency owners, business-development teams, sales and marketing users, and developers building company-data…

Read the review →
  1. ClayAccount Enrichment Software 9.4Free plan · 14-day trial
  2. Vera EnrichAccount Enrichment Software 8.8Free plan

Strengths and trade-offs

  • Clay — where it wins

    • Combines contact, company, firmographic, technographic, and intent enrichment
    • Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows
    • Connects with major CRMs, data warehouses, and custom HTTP APIs

    Where it doesn't

    • Free includes 500 actions and 100 data credits per month
    • Launch and Growth have fixed monthly action and credit allowances
    • Enterprise uses custom actions and credits

  • Vera Enrich — where it wins

    • Free plan plus $9 monthly entry tier
    • Firmographic, technographic, AI insights, and ICP scoring
    • CSV bulk processing, API, webhooks, and automation integrations

    Where it doesn't

    • Free plan limits users to basic enrichment
    • Webhooks begin with the $29 Standard plan
    • REST API enrichment is asynchronous
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall workflows, AI research, and CRM synchronization in one platform.

    Visit ClayFull verdict →
  • Vera Enrich8.8/10 · Free plan

    Low-cost enrichment with firmographic data, ICP scoring, and workflow automation.

    Visit Vera EnrichFull verdict →

More comparisons

All account enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update