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Head-to-head · Account Enrichment Software

Clay vs PredictLeads

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Clay #1 in Account Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Clay
PredictLeads #4 in Account Enrichment Software 9.1/10 Free plan Free plan✓ 0 of 5 features Visit PredictLeads

Clay leads on 0 checks, PredictLeads on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Free planboth
  • Free trialonly Clay

Clay scores higher on our rubric for account enrichment software: 9.4 against 9.1 out of 10; our editors rank them #1 and #4.

Clay is the better fit for teams needing broad, automated enrichment workflows. PredictLeads is the better fit for signal-rich API enrichment at usage-based prices.

  • Clay fits best

    Teams needing broad, automated enrichment workflows

  • PredictLeads fits best

    Signal-rich API enrichment at usage-based prices

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ PredictLeads 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Account Enrichment Software #4 in Account Enrichment Software
Best for Teams needing broad, automated enrichment workflows Signal-rich API enrichment at usage-based prices
Pricing model Free plan + paid Free plan + paid
Starting price $167/mo $0.002/unit usage-based
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension, macOS, Linux Web
Support Email, Community, Docs Docs · 24/7
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML SOC 2, GDPR
Integrations 10 integrations 15 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 0/5 · PredictLeads 0/5
Firmographic data Not checked yet Not checked yet
Technographic data Not checked yet Not checked yet
Organizational data Not checked yet Not checked yet
Business-change data Not checked yet Not checked yet
Company matching Not checked yet Not checked yet
Specs
Monthly record limit Not checked yet Not checked yet
Enrichment modes Not checked yet Not checked yet
Our review
Pros
  • Combines contact, company, firmographic, technographic, and intent enrichment
  • Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows
  • Connects with major CRMs, data warehouses, and custom HTTP APIs
  • Covers firmographic, technographic, hiring, news, financing, and financial data
  • Delivers signals through REST API, webhooks, flat files, and MCP
  • Offers a free plan plus lower per-credit rates at higher volumes
Cons
  • Free includes 500 actions and 100 data credits per month
  • Launch and Growth have fixed monthly action and credit allowances
  • Enterprise uses custom actions and credits
  • Paid usage starts with a $40 monthly minimum charge
  • Daily or near-daily refresh patterns vary by dataset
  • Does not center on verified CRM synchronization
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, contact, and intent data. Teams can append emails, phone numbers, and other record…

Read the review →

PredictLeads provides structured company intelligence for sales, marketing, investment, market-research, and AI-agent teams. Its enrichment coverage includes company profiles, firmographics, technologies, job openings, hiring activity,…

Read the review →
  1. ClayAccount Enrichment Software 9.4Free plan · 14-day trial
  2. PredictLeadsAccount Enrichment Software 9.1Free plan

Strengths and trade-offs

  • Clay — where it wins

    • Combines contact, company, firmographic, technographic, and intent enrichment
    • Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows
    • Connects with major CRMs, data warehouses, and custom HTTP APIs

    Where it doesn't

    • Free includes 500 actions and 100 data credits per month
    • Launch and Growth have fixed monthly action and credit allowances
    • Enterprise uses custom actions and credits

  • PredictLeads — where it wins

    • Covers firmographic, technographic, hiring, news, financing, and financial data
    • Delivers signals through REST API, webhooks, flat files, and MCP
    • Offers a free plan plus lower per-credit rates at higher volumes

    Where it doesn't

    • Paid usage starts with a $40 monthly minimum charge
    • Daily or near-daily refresh patterns vary by dataset
    • Does not center on verified CRM synchronization
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall workflows, AI research, and CRM synchronization in one platform.

    Visit ClayFull verdict →
  • PredictLeads9.1/10 · Free plan

    A flexible enrichment API for teams that need broad company signals at usage-based prices.

    Visit PredictLeadsFull verdict →

More comparisons

All account enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update