This page's audience our own tag's counts — open to see them

Period

–Visits

–Page views

–Clicks to vendors

–Time on page

–Reading now

Clicks to vendors, by tool

Top countries

Devices

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Account Enrichment Software

Clay vs Enigma

Updated Oct 2026
Both researched from official sources
7 checks side by side

Higher score Clay #1 in Account Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Clay

Enigma #3 in Account Enrichment Software 9.2/10 Free plan Free plan✓ 5 of 5 features Visit Enigma

Clay leads on 0 checks, Enigma on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreClay · 9.4/10
Lowest starting priceEnigma · $20/mo
Free planboth
Free trialonly Clay
Most featuresEnigma · 5 of 5

Clay scores higher on our rubric for account enrichment software: 9.4 against 9.2 out of 10; our editors rank them #1 and #3.

Enigma is cheaper to start at $20/mo against $167/mo.

Clay is the better fit for teams needing broad, automated enrichment workflows. Enigma is the better fit for affordable company intelligence and account matching.

Clay fits best
Teams needing broad, automated enrichment workflows
Enigma fits best
Affordable company intelligence and account matching

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Show only differences

Feature	Clay 9.4/10 Visit ↗	Enigma 9.2/10 Visit ↗
At a glance
Editor score	9.4	9.2
Ranking	#1 in Account Enrichment Software	#3 in Account Enrichment Software
Best for	Teams needing broad, automated enrichment workflows	Affordable company intelligence and account matching
Pricing model	Free plan + paid	Free plan + paid
Starting price	$167/mo	$20/mo (best)
Free plan	✓	✓
Free trial	14 days	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension, macOS, Linux	Web
Support	Email, Community, Docs	Email, Docs
Compliance	SOC 2, GDPR, ISO 27001, SSO/SAML	SOC 2
Integrations	10 integrations	2 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Clay 0/5 · Enigma 5/5
Firmographic data	Not checked yet	✓ (best)
Technographic data	Not checked yet	✓ (best)
Organizational data	Not checked yet	✓ (best)
Business-change data	Not checked yet	✓ (best)
Company matching	Not checked yet	✓ (best)
Specs
Monthly record limit	Not checked yet	Not checked yet
Enrichment modes	Not checked yet	Not checked yet
Our review
Pros	Combines contact, company, firmographic, technographic, and intent enrichment Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows Connects with major CRMs, data warehouses, and custom HTTP APIs	Free plan includes search, viewing, and live summaries Matches accounts to unified Enigma business profiles Supports batch files and real-time GraphQL enrichment
Cons	Free includes 500 actions and 100 data credits per month Launch and Growth have fixed monthly action and credit allowances Enterprise uses custom actions and credits	Integration options center on GraphQL API and MCP Free plan uses standard rate limits Paid plans provide credits rather than a stated record quota
Our verdict	Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, contact, and intent data. Teams can append emails, phone numbers, and other record… Read the review →	Enigma is a business identity and data platform for teams working with U.S. businesses. It links brands, operating locations, legal entities, people, and government records into business profiles that support account enrichment,… Read the review →

ClayAccount Enrichment Software 9.4Free plan · 14-day trial
EnigmaAccount Enrichment Software 9.2Free plan

Compare the top tools in

Strengths and trade-offs

Clay — where it wins
- Combines contact, company, firmographic, technographic, and intent enrichment
- Supports multi-provider waterfalls, scheduled refreshes, and bulk workflows
- Connects with major CRMs, data warehouses, and custom HTTP APIs
Where it doesn't
- Free includes 500 actions and 100 data credits per month
- Launch and Growth have fixed monthly action and credit allowances
- Enterprise uses custom actions and credits
Enigma — where it wins
- Free plan includes search, viewing, and live summaries
- Matches accounts to unified Enigma business profiles
- Supports batch files and real-time GraphQL enrichment
Where it doesn't
- Integration options center on GraphQL API and MCP
- Free plan uses standard rate limits
- Paid plans provide credits rather than a stated record quota

Clay9.4/10 · Free plan · 14-day trial
Broad enrichment, waterfall workflows, AI research, and CRM synchronization in one platform.
Visit Clay Full verdict →
Enigma9.2/10 · Free plan
Affordable company intelligence with matching, enrichment, segmentation, and API access.
Visit Enigma Full verdict →

Swap in another account enrichment software

First tool Second tool

More comparisons

All account enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 10 Oct 2026 · How we research and update