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Head-to-head · Real Estate CRM Software

CINC vs Follow Up Boss

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score CINC #8 in Real Estate CRM Software 8.7/10 Pricing on request ✓ 7 of 7 features Visit CINC
Follow Up Boss #9 in Real Estate CRM Software 8.6/10 14-day trial Free trial✓ 6 of 7 features Visit Follow Up Boss

CINC leads on 1 check, Follow Up Boss on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCINC · 8.7/10
  • Free trialonly Follow Up Boss
  • Most featuresCINC · 7 of 7

CINC scores higher on our rubric for real estate crm software: 8.7 against 8.6 out of 10; our editors rank them #8 and #9.

CINC offers website included; Follow Up Boss doesn't.

CINC is the better fit for brokerages needing websites and agent apps. Follow Up Boss is the better fit for established sales teams focused on follow-up.

  • CINC fits best

    Brokerages needing websites and agent apps

  • Follow Up Boss fits best

    Established sales teams focused on follow-up

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Side by side

Feature CINC 8.7/10 Visit ↗ Follow Up Boss 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #8 in Real Estate CRM Software #9 in Real Estate CRM Software
Best for Brokerages needing websites and agent apps Established sales teams focused on follow-up
Pricing model Paid Paid
Starting price — $58/user/mo
Free plan — —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Community, Docs Email, Phone, Community, Docs
Integrations 4,000+ integrations 250+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features CINC 7/7 · Follow Up Boss 6/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included ✓ (best) —
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Combines CRM, IDX websites, lead routing, and automated follow-up
  • Supports web, iOS, Android, API access, and agent mobile apps
  • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
  • Detailed lead routing by source, location, price range, and agent
  • Action Plans automate emails, tasks, triggers, tags, and stage changes
  • Smart Lists, reporting, mobile apps, and major lead-source integrations
Cons
  • Pricing requires contacting sales
  • No free plan is available
  • The full feature set may exceed the needs of solo agents
  • No free plan
  • Website connections are included, but a real estate website is not
  • Annual Grow pricing starts at USD 58 per user per month
Our verdict

CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;…

Read the review →

Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and…

Read the review →
  1. CINCReal Estate CRM Software 8.7Pricing on request
  2. Follow Up BossReal Estate CRM Software 8.614-day trial

Strengths and trade-offs

  • CINC — where it wins

    • Combines CRM, IDX websites, lead routing, and automated follow-up
    • Supports web, iOS, Android, API access, and agent mobile apps
    • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is available
    • The full feature set may exceed the needs of solo agents
  • Follow Up Boss — where it wins

    • Detailed lead routing by source, location, price range, and agent
    • Action Plans automate emails, tasks, triggers, tags, and stage changes
    • Smart Lists, reporting, mobile apps, and major lead-source integrations

    Where it doesn't

    • No free plan
    • Website connections are included, but a real estate website is not
    • Annual Grow pricing starts at USD 58 per user per month

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update