Head-to-head · Real Estate CRM Software
CINC vs Follow Up Boss
CINC leads on 1 check, Follow Up Boss on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreCINC · 8.7/10
- Free trialonly Follow Up Boss
- Most featuresCINC · 7 of 7
CINC scores higher on our rubric for real estate crm software: 8.7 against 8.6 out of 10; our editors rank them #8 and #9.
CINC offers website included; Follow Up Boss doesn't.
CINC is the better fit for brokerages needing websites and agent apps. Follow Up Boss is the better fit for established sales teams focused on follow-up.
- CINC fits best
Brokerages needing websites and agent apps
- Follow Up Boss fits best
Established sales teams focused on follow-up
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | CINC 8.7/10 Visit ↗ | Follow Up Boss 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 8.6 |
| Ranking | #8 in Real Estate CRM Software | #9 in Real Estate CRM Software |
| Best for | Brokerages needing websites and agent apps | Established sales teams focused on follow-up |
| Pricing model | Paid | Paid |
| Starting price | — | $58/user/mo |
| Free plan | — | — |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Phone, Live chat, Community, Docs | Email, Phone, Community, Docs |
| Integrations | 4,000+ integrations | 250+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features CINC 7/7 · Follow Up Boss 6/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | ✓ (best) | — |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;… Read the review → |
Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and… Read the review → |
Strengths and trade-offs
CINC — where it wins
- Combines CRM, IDX websites, lead routing, and automated follow-up
- Supports web, iOS, Android, API access, and agent mobile apps
- Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
Where it doesn't
- Pricing requires contacting sales
- No free plan is available
- The full feature set may exceed the needs of solo agents
Follow Up Boss — where it wins
- Detailed lead routing by source, location, price range, and agent
- Action Plans automate emails, tasks, triggers, tags, and stage changes
- Smart Lists, reporting, mobile apps, and major lead-source integrations
Where it doesn't
- No free plan
- Website connections are included, but a real estate website is not
- Annual Grow pricing starts at USD 58 per user per month
- CINC8.7/10 · Pricing on request
A broad real estate CRM suite for brokerages that need websites and agent apps.
Visit CINCFull verdict → - Follow Up Boss8.6/10 · 14-day trial
A focused real estate CRM for disciplined lead routing and follow-up.
Visit Follow Up BossFull verdict →
More comparisons
- Sell.Do vs CINC
- Realm vs CINC
- Makanify vs CINC
- Propertybase vs CINC
- MRI Vault CRM vs CINC
- DaeBuild vs CINC
- Street.co.uk vs CINC
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







