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Head-to-head · App Store Optimization Software

AppFollow vs ASOScan

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score AppFollow #2 in App Store Optimization Software 8.9/10 Free plan · 10-day trial Free planFree trial✓ 2 of 4 features Visit AppFollow
ASOScan #9 in App Store Optimization Software 7.5/10 7-day trial Free trial✓ 3 of 4 features Visit ASOScan

AppFollow leads on 1 check, ASOScan on 2, and 4 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppFollow · 8.9/10
  • Lowest starting priceASOScan · $12.50/mo
  • Free planonly AppFollow
  • Free trialboth
  • Most featuresASOScan · 3 of 4

AppFollow scores higher on our rubric for app store optimization software: 8.9 against 7.5 out of 10; our editors rank them #2 and #9.

AppFollow offers free plan; ASOScan doesn't. ASOScan is cheaper to start at $12.50/mo against $19/mo. ASOScan leads on tracked app limit: 3 apps versus 2 apps.

AppFollow is the better fit for ASO and app-review teams. ASOScan is the better fit for budget-conscious ASO practitioners.

  • AppFollow fits best

    ASO and app-review teams

  • ASOScan fits best

    Budget-conscious ASO practitioners

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AppFollow 8.9/10 Visit ↗ ASOScan 7.5/10 Visit ↗
At a glance
Editor score 8.9 7.5
Ranking #2 in App Store Optimization Software #9 in App Store Optimization Software
Best for ASO and app-review teams Budget-conscious ASO practitioners
Pricing model Free plan + paid Paid
Starting price $19/mo $12.50/mo (best)
Free plan ✓ (best) —
Free trial 10 days 7 days
Free trial length 10 days · no card needed 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Community, Docs Email, Docs
Compliance ISO 27001, GDPR GDPR
Integrations 14 integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features AppFollow 2/4 · ASOScan 3/4
Keyword tracking ✓ ✓
Competitor tracking ✓ ✓
Listing experiments Not checked yet —
Listing localization Not checked yet ✓ (best)
Specs
Marketplace coverage Both Both
Tracked app limit 2 apps 3 apps (best)
Our review
Pros
  • Keyword, competitor, visibility, traffic, and conversion analytics
  • Review replies, sentiment analysis, alerts, and workflow automation
  • Free plan plus ASO pricing at $19 per month billed annually
  • Tracks iOS and Android rankings daily across up to 200 positions
  • Combines research, competitors, localization, reviews, and reporting
  • Starts at $15 monthly with unlimited team seats on every plan
Cons
  • Advanced ASO tools are limited to the ASO plan and higher tiers
  • AI replies, translation, exports, and helpdesk integrations require paid tiers
  • Enterprise pricing is custom rather than publicly listed
  • No free plan is available
  • Listing simulators are dry runs, not live store experiments
  • API and signed webhooks are limited to qualifying paid plans
Our verdict

AppFollow is a web and API platform for mobile app developers, marketers, product teams, and support organizations. It combines app-store optimization with review monitoring, competitor intelligence, app-performance analytics, alerts,…

Read the review →

ASOScan is an app store optimization platform for teams managing iOS and Android apps. Its coverage spans keyword research from six data sources, daily rank tracking, competitor monitoring, metadata scoring, listing and keyword coverage…

Read the review →
  1. AppFollowApp Store Optimization Software 8.9Free plan · 10-day trial
  2. ASOScanApp Store Optimization Software 7.57-day trial

Strengths and trade-offs

  • AppFollow — where it wins

    • Keyword, competitor, visibility, traffic, and conversion analytics
    • Review replies, sentiment analysis, alerts, and workflow automation
    • Free plan plus ASO pricing at $19 per month billed annually

    Where it doesn't

    • Advanced ASO tools are limited to the ASO plan and higher tiers
    • AI replies, translation, exports, and helpdesk integrations require paid tiers
    • Enterprise pricing is custom rather than publicly listed

  • ASOScan — where it wins

    • Tracks iOS and Android rankings daily across up to 200 positions
    • Combines research, competitors, localization, reviews, and reporting
    • Starts at $15 monthly with unlimited team seats on every plan

    Where it doesn't

    • No free plan is available
    • Listing simulators are dry runs, not live store experiments
    • API and signed webhooks are limited to qualifying paid plans
  • AppFollow8.9/10 · Free plan · 10-day trial

    A broad ASO and review-management platform with a useful free tier and low-cost ASO plan.

    Visit AppFollowFull verdict →
  • ASOScan7.5/10 · 7-day trial

    Broad ASO coverage at a $15 monthly starting price, with limits by app and keyword volume.

    Visit ASOScanFull verdict →

More comparisons

All app store optimization software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update