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Head-to-head · Ad Blocking Software

AdGuard vs Unicorn

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AdGuard #1 in Ad Blocking Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 1 of 4 features Visit AdGuard
Unicorn #7 in Ad Blocking Software 8.5/10 Free plan Free plan✓ 3 of 4 features Visit Unicorn

AdGuard leads on 0 checks, Unicorn on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdGuard · 9.4/10
  • Free planboth
  • Free trialonly AdGuard
  • Most featuresUnicorn · 3 of 4

AdGuard scores higher on our rubric for ad blocking software: 9.4 against 8.5 out of 10; our editors rank them #1 and #7.

AdGuard is the better fit for most users needing broad device coverage. Unicorn is the better fit for cross-platform users needing advanced app filtering.

  • AdGuard fits best

    Most users needing broad device coverage

  • Unicorn fits best

    Cross-platform users needing advanced app filtering

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdGuard 9.4/10 Visit ↗ Unicorn 8.5/10 Visit ↗
At a glance
Editor score 9.4 8.5
Ranking #1 in Ad Blocking Software #7 in Ad Blocking Software
Best for Most users needing broad device coverage Cross-platform users needing advanced app filtering
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 14 days —
Money-back guarantee 30 days 30 days
Deployment Desktop, Mobile, Browser extension Desktop, Mobile, Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension Windows, macOS, iOS, Android, Chrome extension
Support Email, Community, Docs · 24/7 Email, Live chat
Built for Solo, Small business Solo, Small business, Mid-market, Enterprise
Features AdGuard 1/4 · Unicorn 3/4
App blocking Not checked yet ✓ (best)
Tracker blocking Not checked yet ✓ (best)
Custom filters Not checked yet ✓ (best)
Element picker ✓ (best) Not checked yet
Specs
Platform coverage Not checked yet Cross-platform
Device limit Not checked yet Not checked yet
Filter-list control Not checked yet Advanced
Our review
Pros
  • Blocks ads and trackers in browsers and applications
  • Supports custom lists, user rules, allowlists, and element picking
  • Covers Windows, macOS, Linux, iOS, Android, and Chrome
  • Blocks ads across browsers and supported apps
  • Offers HTTPS, DNS, and DPI protection
  • Includes per-app controls, logs, and custom rules
Cons
  • Paid licenses are needed for expanded device coverage and features
  • Safari uses AdGuard Mini for Mac rather than the standard extension
  • It is neither open source nor equipped with AI features
  • App blocking applies only to supported apps
  • Browser extensions cover selected browsers
  • Pricing varies by product and region
Our verdict

AdGuard is an ad-blocking and internet-filtering product for consumers who want protection across browsers, applications, and personal devices. Its desktop and mobile applications cover Windows, macOS, Linux, iOS, and Android, while a…

Read the review →

Unicorn is an ad-blocking software suite from Unicorn Soft Co., Ltd. It is designed for people who want filtering beyond browser pages, including advertisements in supported apps across Windows, macOS, iOS, and Android. Its browser…

Read the review →
  1. AdGuardAd Blocking Software 9.4Free plan · 14-day trial
  2. UnicornAd Blocking Software 8.5Free plan

Strengths and trade-offs

  • AdGuard — where it wins

    • Blocks ads and trackers in browsers and applications
    • Supports custom lists, user rules, allowlists, and element picking
    • Covers Windows, macOS, Linux, iOS, Android, and Chrome

    Where it doesn't

    • Paid licenses are needed for expanded device coverage and features
    • Safari uses AdGuard Mini for Mac rather than the standard extension
    • It is neither open source nor equipped with AI features

  • Unicorn — where it wins

    • Blocks ads across browsers and supported apps
    • Offers HTTPS, DNS, and DPI protection
    • Includes per-app controls, logs, and custom rules

    Where it doesn't

    • App blocking applies only to supported apps
    • Browser extensions cover selected browsers
    • Pricing varies by product and region
  • AdGuard9.4/10 · Free plan · 14-day trial

    A broad ad-blocking suite with strong filtering controls across desktop and mobile.

    Visit AdGuardFull verdict →
  • Unicorn8.5/10 · Free plan

    A broad ad-blocking suite for users who need app and browser filtering across devices.

    Visit UnicornFull verdict →

More comparisons

All ad blocking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update