AdBlock vs Unicorn

AdBlock9.0Visit Unicorn8.5Visit

Higher score AdBlock #3 in Ad Blocking Software 9.0/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit AdBlock

vs

Unicorn #7 in Ad Blocking Software 8.5/10 Free plan Free plan✓ 3 of 4 features Visit Unicorn

• AdBlock fits best

  Users wanting broad blocking plus Premium extras

• Unicorn fits best

  Cross-platform users needing advanced app filtering

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	AdBlock 9.0/10 Visit ↗	Unicorn 8.5/10 Visit ↗
At a glance
Editor score	9.0	8.5
Ranking	#3 in Ad Blocking Software	#7 in Ad Blocking Software
Best for	Users wanting broad blocking plus Premium extras	Cross-platform users needing advanced app filtering
Pricing model	Free plan + paid	Free plan + paid
Starting price	$40/yr	—
Free plan	✓	✓
Free trial	7 days	—
Money-back guarantee	60 days	30 days
Deployment	Desktop, Mobile, Browser extension	Desktop, Mobile, Browser extension
Platforms	Windows, macOS, iOS, Android, Chrome extension	Windows, macOS, iOS, Android, Chrome extension
Support	Email, Tickets, Docs	Email, Live chat
Built for	Solo, Small business	Solo, Small business, Mid-market, Enterprise
Features AdBlock 1/4 · Unicorn 3/4
App blocking	Not checked yet	✓ (best)
Tracker blocking	Not checked yet	✓ (best)
Custom filters	Not checked yet	✓ (best)
Element picker	✓ (best)	Not checked yet
Specs
Platform coverage	Not checked yet	Cross-platform
Device limit	Not checked yet	Not checked yet
Filter-list control	Not checked yet	Advanced
Our review
Pros	Free blocking across desktop, mobile and major browsers Custom filters, element blocking and selectable filter lists Premium adds VPN, YouTube and cookie-popup controls	Blocks ads across browsers and supported apps Offers HTTPS, DNS, and DPI protection Includes per-app controls, logs, and custom rules
Cons	VPN access requires the Premium plan Enhanced YouTube blocking is a Premium feature Distraction controls are available only with Premium	App blocking applies only to supported apps Browser extensions cover selected browsers Pricing varies by product and region
Our verdict	AdBlock is an ad-blocking browser extension and companion application for consumers who want fewer advertisements, pop-ups, trackers and other web distractions. It supports Windows, macOS, iOS, Android and Chrome extensions, with desktop… Read the review →	Unicorn is an ad-blocking software suite from Unicorn Soft Co., Ltd. It is designed for people who want filtering beyond browser pages, including advertisements in supported apps across Windows, macOS, iOS, and Android. Its browser… Read the review →

Strengths and trade-offs

• AdBlock — where it wins

  • Free blocking across desktop, mobile and major browsers
  • Custom filters, element blocking and selectable filter lists
  • Premium adds VPN, YouTube and cookie-popup controls

  Where it doesn't

  • VPN access requires the Premium plan
  • Enhanced YouTube blocking is a Premium feature
  • Distraction controls are available only with Premium

• Unicorn — where it wins

  • Blocks ads across browsers and supported apps
  • Offers HTTPS, DNS, and DPI protection
  • Includes per-app controls, logs, and custom rules

  Where it doesn't

  • App blocking applies only to supported apps
  • Browser extensions cover selected browsers
  • Pricing varies by product and region

• AdBlock9.0/10 · Free plan · 7-day trial

  Broad free ad blocking with custom controls and Premium extras such as VPN access.

  Visit AdBlockFull verdict →
• Unicorn8.5/10 · Free plan

  A broad ad-blocking suite for users who need app and browser filtering across devices.

  Visit UnicornFull verdict →