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Head-to-head · Ad Blocking Software

Ghostery vs Unicorn

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Ghostery #2 in Ad Blocking Software 9.2/10 Free plan Free plan✓ 1 of 4 features Visit Ghostery
Unicorn #7 in Ad Blocking Software 8.5/10 Free plan Free plan✓ 3 of 4 features Visit Unicorn

Ghostery leads on 0 checks, Unicorn on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGhostery · 9.2/10
  • Free planboth
  • Most featuresUnicorn · 3 of 4

Ghostery scores higher on our rubric for ad blocking software: 9.2 against 8.5 out of 10; our editors rank them #2 and #7.

Ghostery is the better fit for free, feature-rich cross-platform blocking. Unicorn is the better fit for cross-platform users needing advanced app filtering.

  • Ghostery fits best

    Free, feature-rich cross-platform blocking

  • Unicorn fits best

    Cross-platform users needing advanced app filtering

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Ghostery 9.2/10 Visit ↗ Unicorn 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #2 in Ad Blocking Software #7 in Ad Blocking Software
Best for Free, feature-rich cross-platform blocking Cross-platform users needing advanced app filtering
Pricing model Free Free plan + paid
Starting price Free plan —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Desktop, Mobile, Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension Windows, macOS, iOS, Android, Chrome extension
Support Email, Community, Docs Email, Live chat
Built for Solo, Small business, Enterprise Solo, Small business, Mid-market, Enterprise
Features Ghostery 1/4 · Unicorn 3/4
App blocking Not checked yet ✓ (best)
Tracker blocking Not checked yet ✓ (best)
Custom filters Not checked yet ✓ (best)
Element picker ✓ (best) Not checked yet
Specs
Platform coverage Not checked yet Cross-platform
Device limit Not checked yet Not checked yet
Filter-list control Not checked yet Advanced
Our review
Pros
  • Blocks ads, trackers, pop-ups and cookie-consent requests
  • Works across desktop and mobile platforms, including major browsers
  • Offers custom filters, element picking, reports and portable settings
  • Blocks ads across browsers and supported apps
  • Offers HTTPS, DNS, and DPI protection
  • Includes per-app controls, logs, and custom rules
Cons
  • Protection is centered on browser-level blocking
  • Advanced controls may require more configuration
  • There are no paid product tiers for buyers seeking tiered plans
  • App blocking applies only to supported apps
  • Browser extensions cover selected browsers
  • Pricing varies by product and region
Our verdict

Ghostery is a free, open-source browser extension for people and organizations that want browser-level protection from ads, trackers, pop-ups and tracking cookies. It serves individual users, privacy-conscious teams and organizations…

Read the review →

Unicorn is an ad-blocking software suite from Unicorn Soft Co., Ltd. It is designed for people who want filtering beyond browser pages, including advertisements in supported apps across Windows, macOS, iOS, and Android. Its browser…

Read the review →
  1. GhosteryAd Blocking Software 9.2Free plan
  2. UnicornAd Blocking Software 8.5Free plan

Strengths and trade-offs

  • Ghostery — where it wins

    • Blocks ads, trackers, pop-ups and cookie-consent requests
    • Works across desktop and mobile platforms, including major browsers
    • Offers custom filters, element picking, reports and portable settings

    Where it doesn't

    • Protection is centered on browser-level blocking
    • Advanced controls may require more configuration
    • There are no paid product tiers for buyers seeking tiered plans
  • Unicorn — where it wins

    • Blocks ads across browsers and supported apps
    • Offers HTTPS, DNS, and DPI protection
    • Includes per-app controls, logs, and custom rules

    Where it doesn't

    • App blocking applies only to supported apps
    • Browser extensions cover selected browsers
    • Pricing varies by product and region

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update