Head-to-head · Ad Blocking Software
Ghostery vs Unicorn
Ghostery leads on 0 checks, Unicorn on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGhostery · 9.2/10
- Free planboth
- Most featuresUnicorn · 3 of 4
Ghostery scores higher on our rubric for ad blocking software: 9.2 against 8.5 out of 10; our editors rank them #2 and #7.
Ghostery is the better fit for free, feature-rich cross-platform blocking. Unicorn is the better fit for cross-platform users needing advanced app filtering.
- Ghostery fits best
Free, feature-rich cross-platform blocking
- Unicorn fits best
Cross-platform users needing advanced app filtering
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Side by side
| Feature | Ghostery 9.2/10 Visit ↗ | Unicorn 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.5 |
| Ranking | #2 in Ad Blocking Software | #7 in Ad Blocking Software |
| Best for | Free, feature-rich cross-platform blocking | Cross-platform users needing advanced app filtering |
| Pricing model | Free | Free plan + paid |
| Starting price | Free plan | — |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Browser extension | Desktop, Mobile, Browser extension |
| Platforms | Windows, macOS, Linux, iOS, Android, Chrome extension | Windows, macOS, iOS, Android, Chrome extension |
| Support | Email, Community, Docs | Email, Live chat |
| Built for | Solo, Small business, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Ghostery 1/4 · Unicorn 3/4 | ||
| App blocking | Not checked yet | ✓ (best) |
| Tracker blocking | Not checked yet | ✓ (best) |
| Custom filters | Not checked yet | ✓ (best) |
| Element picker | ✓ (best) | Not checked yet |
| Specs | ||
| Platform coverage | Not checked yet | Cross-platform |
| Device limit | Not checked yet | Not checked yet |
| Filter-list control | Not checked yet | Advanced |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Ghostery is a free, open-source browser extension for people and organizations that want browser-level protection from ads, trackers, pop-ups and tracking cookies. It serves individual users, privacy-conscious teams and organizations… Read the review → |
Unicorn is an ad-blocking software suite from Unicorn Soft Co., Ltd. It is designed for people who want filtering beyond browser pages, including advertisements in supported apps across Windows, macOS, iOS, and Android. Its browser… Read the review → |
Strengths and trade-offs
Ghostery — where it wins
- Blocks ads, trackers, pop-ups and cookie-consent requests
- Works across desktop and mobile platforms, including major browsers
- Offers custom filters, element picking, reports and portable settings
Where it doesn't
- Protection is centered on browser-level blocking
- Advanced controls may require more configuration
- There are no paid product tiers for buyers seeking tiered plans
Unicorn — where it wins
- Blocks ads across browsers and supported apps
- Offers HTTPS, DNS, and DPI protection
- Includes per-app controls, logs, and custom rules
Where it doesn't
- App blocking applies only to supported apps
- Browser extensions cover selected browsers
- Pricing varies by product and region
- Ghostery9.2/10 · Free plan
A free, open-source blocker with broad platform coverage and detailed privacy controls.
Visit GhosteryFull verdict → - Unicorn8.5/10 · Free plan
A broad ad-blocking suite for users who need app and browser filtering across devices.
Visit UnicornFull verdict →
More comparisons
- AdGuard vs Unicorn
- Ghostery vs AdBlocker Ultimate
- Ghostery vs Pi-hole
- AdBlock vs Unicorn
- AdBlocker Ultimate vs Unicorn
- Pi-hole vs Unicorn
- AdLock vs Unicorn
- Unicorn vs Blokada
All ad blocking software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







