Head-to-head · Ad Blocking Software
AdBlocker Ultimate vs Unicorn
AdBlocker Ultimate leads on 0 checks, Unicorn on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAdBlocker Ultimate · 8.8/10
- Free planboth
- Free trialonly AdBlocker Ultimate
- Most featuresUnicorn · 3 of 4
AdBlocker Ultimate scores higher on our rubric for ad blocking software: 8.8 against 8.5 out of 10; our editors rank them #4 and #7.
AdBlocker Ultimate is the better fit for system-wide blocking across devices. Unicorn is the better fit for cross-platform users needing advanced app filtering.
- AdBlocker Ultimate fits best
System-wide blocking across devices
- Unicorn fits best
Cross-platform users needing advanced app filtering
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Side by side
| Feature | AdBlocker Ultimate 8.8/10 Visit ↗ | Unicorn 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.5 |
| Ranking | #4 in Ad Blocking Software | #7 in Ad Blocking Software |
| Best for | System-wide blocking across devices | Cross-platform users needing advanced app filtering |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | — |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | — |
| Money-back guarantee | 30 days | 30 days |
| Deployment | Desktop, Mobile, Browser extension | Desktop, Mobile, Browser extension |
| Platforms | Web, Windows, macOS, iOS, Android, Chrome extension | Windows, macOS, iOS, Android, Chrome extension |
| Support | Email, Tickets, Docs | Email, Live chat |
| Built for | Solo, Small business | Solo, Small business, Mid-market, Enterprise |
| Features AdBlocker Ultimate 0/4 · Unicorn 3/4 | ||
| App blocking | Not checked yet | ✓ (best) |
| Tracker blocking | Not checked yet | ✓ (best) |
| Custom filters | Not checked yet | ✓ (best) |
| Element picker | Not checked yet | Not checked yet |
| Specs | ||
| Platform coverage | Not checked yet | Cross-platform |
| Device limit | Not checked yet | Not checked yet |
| Filter-list control | Not checked yet | Advanced |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | AdBlocker Ultimate is a freemium ad-blocking and privacy suite for people who want protection beyond browser pages. It covers web, Windows, macOS, iOS, Android, and Chrome through a browser extension and dedicated applications. Its feature… Read the review → |
Unicorn is an ad-blocking software suite from Unicorn Soft Co., Ltd. It is designed for people who want filtering beyond browser pages, including advertisements in supported apps across Windows, macOS, iOS, and Android. Its browser… Read the review → |
Strengths and trade-offs
AdBlocker Ultimate — where it wins
- Blocks ads, trackers, malicious domains, and phishing domains
- Filters desktop applications through DNS and HTTPS traffic controls
- Supports custom lists, allowlisting, and per-application filtering
Where it doesn't
- Device limits are capped at 3 for Personal and 10 for Family
- Mobile protection differs between app filtering and Safari protection
- The browser extension is separate from dedicated desktop and mobile apps
Unicorn — where it wins
- Blocks ads across browsers and supported apps
- Offers HTTPS, DNS, and DPI protection
- Includes per-app controls, logs, and custom rules
Where it doesn't
- App blocking applies only to supported apps
- Browser extensions cover selected browsers
- Pricing varies by product and region
- AdBlocker Ultimate8.8/10 · Free plan · 14-day trial
A broad ad-blocking suite for users who want system-wide filtering across up to 10 devices.
Visit siteFull verdict → - Unicorn8.5/10 · Free plan
A broad ad-blocking suite for users who need app and browser filtering across devices.
Visit UnicornFull verdict →
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All ad blocking software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






