Head-to-head · Ad Blocking Software
AdBlocker Ultimate vs Pi-hole
AdBlocker Ultimate leads on 0 checks, Pi-hole on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAdBlocker Ultimate · 8.8/10
- Free planboth
- Free trialonly AdBlocker Ultimate
AdBlocker Ultimate scores higher on our rubric for ad blocking software: 8.8 against 8.7 out of 10; our editors rank them #4 and #5.
AdBlocker Ultimate is the better fit for system-wide blocking across devices. Pi-hole is the better fit for network-wide self-hosted blocking.
- AdBlocker Ultimate fits best
System-wide blocking across devices
- Pi-hole fits best
Network-wide self-hosted blocking
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Side by side
| Feature | AdBlocker Ultimate 8.8/10 Visit ↗ | Pi-hole 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.7 |
| Ranking | #4 in Ad Blocking Software | #5 in Ad Blocking Software |
| Best for | System-wide blocking across devices | Network-wide self-hosted blocking |
| Pricing model | Free plan + paid | Free |
| Starting price | — | Free plan |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | — |
| Deployment | Desktop, Mobile, Browser extension | Self-hosted, Cloud |
| Platforms | Web, Windows, macOS, iOS, Android, Chrome extension | Web, Linux |
| Support | Email, Tickets, Docs | Community, Docs |
| Built for | Solo, Small business | Solo, Small business, Mid-market |
| Features AdBlocker Ultimate 0/4 · Pi-hole 0/4 | ||
| App blocking | Not checked yet | Not checked yet |
| Tracker blocking | Not checked yet | Not checked yet |
| Custom filters | Not checked yet | Not checked yet |
| Element picker | Not checked yet | Not checked yet |
| Specs | ||
| Platform coverage | Not checked yet | Not checked yet |
| Device limit | Not checked yet | Not checked yet |
| Filter-list control | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | AdBlocker Ultimate is a freemium ad-blocking and privacy suite for people who want protection beyond browser pages. It covers web, Windows, macOS, iOS, Android, and Chrome through a browser extension and dedicated applications. Its feature… Read the review → |
Pi-hole is free, open-source DNS filtering software for administrators who want to block unwanted domains across an entire network. It runs on supported Linux distributions, hardware such as Raspberry Pi devices, or Docker, with… Read the review → |
Strengths and trade-offs
AdBlocker Ultimate — where it wins
- Blocks ads, trackers, malicious domains, and phishing domains
- Filters desktop applications through DNS and HTTPS traffic controls
- Supports custom lists, allowlisting, and per-application filtering
Where it doesn't
- Device limits are capped at 3 for Personal and 10 for Family
- Mobile protection differs between app filtering and Safari protection
- The browser extension is separate from dedicated desktop and mobile apps
Pi-hole — where it wins
- Blocks ads and content across a network through DNS filtering
- Supports regex rules, subscribed lists, allowlists and denylists
- Adds query logs, long-term statistics, DHCP and group policies
Where it doesn't
- Requires self-hosting on supported Linux systems or Docker
- Administration requires DNS configuration and technical setup
- Paid SaaS plans and device limits are not part of its model
- AdBlocker Ultimate8.8/10 · Free plan · 14-day trial
A broad ad-blocking suite for users who want system-wide filtering across up to 10 devices.
Visit siteFull verdict → - Pi-hole8.7/10 · Free plan
A free, open-source DNS filter for controlling unwanted domains across a network.
Visit Pi-holeFull verdict →
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All ad blocking software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






