Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Ad Blocking Software

AdBlocker Ultimate vs Pi-hole

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score AdBlocker Ultimate #4 in Ad Blocking Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit site
Pi-hole #5 in Ad Blocking Software 8.7/10 Free plan Free plan✓ 0 of 4 features Visit Pi-hole

AdBlocker Ultimate leads on 0 checks, Pi-hole on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdBlocker Ultimate · 8.8/10
  • Free planboth
  • Free trialonly AdBlocker Ultimate

AdBlocker Ultimate scores higher on our rubric for ad blocking software: 8.8 against 8.7 out of 10; our editors rank them #4 and #5.

AdBlocker Ultimate is the better fit for system-wide blocking across devices. Pi-hole is the better fit for network-wide self-hosted blocking.

  • AdBlocker Ultimate fits best

    System-wide blocking across devices

  • Pi-hole fits best

    Network-wide self-hosted blocking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdBlocker Ultimate 8.8/10 Visit ↗ Pi-hole 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #4 in Ad Blocking Software #5 in Ad Blocking Software
Best for System-wide blocking across devices Network-wide self-hosted blocking
Pricing model Free plan + paid Free
Starting price — Free plan
Free plan ✓ ✓
Free trial 14 days —
Deployment Desktop, Mobile, Browser extension Self-hosted, Cloud
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web, Linux
Support Email, Tickets, Docs Community, Docs
Built for Solo, Small business Solo, Small business, Mid-market
Features AdBlocker Ultimate 0/4 · Pi-hole 0/4
App blocking Not checked yet Not checked yet
Tracker blocking Not checked yet Not checked yet
Custom filters Not checked yet Not checked yet
Element picker Not checked yet Not checked yet
Specs
Platform coverage Not checked yet Not checked yet
Device limit Not checked yet Not checked yet
Filter-list control Not checked yet Not checked yet
Our review
Pros
  • Blocks ads, trackers, malicious domains, and phishing domains
  • Filters desktop applications through DNS and HTTPS traffic controls
  • Supports custom lists, allowlisting, and per-application filtering
  • Blocks ads and content across a network through DNS filtering
  • Supports regex rules, subscribed lists, allowlists and denylists
  • Adds query logs, long-term statistics, DHCP and group policies
Cons
  • Device limits are capped at 3 for Personal and 10 for Family
  • Mobile protection differs between app filtering and Safari protection
  • The browser extension is separate from dedicated desktop and mobile apps
  • Requires self-hosting on supported Linux systems or Docker
  • Administration requires DNS configuration and technical setup
  • Paid SaaS plans and device limits are not part of its model
Our verdict

AdBlocker Ultimate is a freemium ad-blocking and privacy suite for people who want protection beyond browser pages. It covers web, Windows, macOS, iOS, Android, and Chrome through a browser extension and dedicated applications. Its feature…

Read the review →

Pi-hole is free, open-source DNS filtering software for administrators who want to block unwanted domains across an entire network. It runs on supported Linux distributions, hardware such as Raspberry Pi devices, or Docker, with…

Read the review →
  1. AdBlocker UltimateAd Blocking Software 8.8Free plan · 14-day trial
  2. Pi-holeAd Blocking Software 8.7Free plan

Strengths and trade-offs

  • AdBlocker Ultimate — where it wins

    • Blocks ads, trackers, malicious domains, and phishing domains
    • Filters desktop applications through DNS and HTTPS traffic controls
    • Supports custom lists, allowlisting, and per-application filtering

    Where it doesn't

    • Device limits are capped at 3 for Personal and 10 for Family
    • Mobile protection differs between app filtering and Safari protection
    • The browser extension is separate from dedicated desktop and mobile apps
  • Pi-hole — where it wins

    • Blocks ads and content across a network through DNS filtering
    • Supports regex rules, subscribed lists, allowlists and denylists
    • Adds query logs, long-term statistics, DHCP and group policies

    Where it doesn't

    • Requires self-hosting on supported Linux systems or Docker
    • Administration requires DNS configuration and technical setup
    • Paid SaaS plans and device limits are not part of its model
  • AdBlocker Ultimate8.8/10 · Free plan · 14-day trial

    A broad ad-blocking suite for users who want system-wide filtering across up to 10 devices.

    Visit siteFull verdict →
  • Pi-hole8.7/10 · Free plan

    A free, open-source DNS filter for controlling unwanted domains across a network.

    Visit Pi-holeFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update