AdGuard vs AdBlocker Ultimate

AdGuard9.4Visit AdBlocker Ultimate8.8Visit

Higher score AdGuard #1 in Ad Blocking Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 1 of 4 features Visit AdGuard

vs

AdBlocker Ultimate #4 in Ad Blocking Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit site

• AdGuard fits best

  Most users needing broad device coverage

• AdBlocker Ultimate fits best

  System-wide blocking across devices

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Side by side

Feature	AdGuard 9.4/10 Visit ↗	AdBlocker Ultimate 8.8/10 Visit ↗
At a glance
Editor score	9.4	8.8
Ranking	#1 in Ad Blocking Software	#4 in Ad Blocking Software
Best for	Most users needing broad device coverage	System-wide blocking across devices
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	—
Free plan	✓	✓
Free trial	14 days	14 days
Free trial length	14 days	14 days
Money-back guarantee	30 days	30 days
Deployment	Desktop, Mobile, Browser extension	Desktop, Mobile, Browser extension
Platforms	Windows, macOS, Linux, iOS, Android, Chrome extension	Web, Windows, macOS, iOS, Android, Chrome extension
Support	Email, Community, Docs · 24/7	Email, Tickets, Docs
Built for	Solo, Small business	Solo, Small business
Features AdGuard 1/4 · AdBlocker Ultimate 0/4
App blocking	Not checked yet	Not checked yet
Tracker blocking	Not checked yet	Not checked yet
Custom filters	Not checked yet	Not checked yet
Element picker	✓ (best)	Not checked yet
Specs
Platform coverage	Not checked yet	Not checked yet
Device limit	Not checked yet	Not checked yet
Filter-list control	Not checked yet	Not checked yet
Our review
Pros	Blocks ads and trackers in browsers and applications Supports custom lists, user rules, allowlists, and element picking Covers Windows, macOS, Linux, iOS, Android, and Chrome	Blocks ads, trackers, malicious domains, and phishing domains Filters desktop applications through DNS and HTTPS traffic controls Supports custom lists, allowlisting, and per-application filtering
Cons	Paid licenses are needed for expanded device coverage and features Safari uses AdGuard Mini for Mac rather than the standard extension It is neither open source nor equipped with AI features	Device limits are capped at 3 for Personal and 10 for Family Mobile protection differs between app filtering and Safari protection The browser extension is separate from dedicated desktop and mobile apps
Our verdict	AdGuard is an ad-blocking and internet-filtering product for consumers who want protection across browsers, applications, and personal devices. Its desktop and mobile applications cover Windows, macOS, Linux, iOS, and Android, while a… Read the review →	AdBlocker Ultimate is a freemium ad-blocking and privacy suite for people who want protection beyond browser pages. It covers web, Windows, macOS, iOS, Android, and Chrome through a browser extension and dedicated applications. Its feature… Read the review →

Strengths and trade-offs

• AdGuard — where it wins

  • Blocks ads and trackers in browsers and applications
  • Supports custom lists, user rules, allowlists, and element picking
  • Covers Windows, macOS, Linux, iOS, Android, and Chrome

  Where it doesn't

  • Paid licenses are needed for expanded device coverage and features
  • Safari uses AdGuard Mini for Mac rather than the standard extension
  • It is neither open source nor equipped with AI features

• AdBlocker Ultimate — where it wins

  • Blocks ads, trackers, malicious domains, and phishing domains
  • Filters desktop applications through DNS and HTTPS traffic controls
  • Supports custom lists, allowlisting, and per-application filtering

  Where it doesn't

  • Device limits are capped at 3 for Personal and 10 for Family
  • Mobile protection differs between app filtering and Safari protection
  • The browser extension is separate from dedicated desktop and mobile apps

• AdGuard9.4/10 · Free plan · 14-day trial

  A broad ad-blocking suite with strong filtering controls across desktop and mobile.

  Visit AdGuardFull verdict →
• AdBlocker Ultimate8.8/10 · Free plan · 14-day trial

  A broad ad-blocking suite for users who want system-wide filtering across up to 10 devices.

  Visit siteFull verdict →