Head-to-head · Email Marketing Software
ActiveCampaign vs E-goi
ActiveCampaign leads on 0 checks, E-goi on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreActiveCampaign · 8.8/10
- Free planonly E-goi
ActiveCampaign scores higher on our rubric for email marketing software: 8.8 against 6.4 out of 10; our editors rank them #2 and #14.
E-goi offers free plan; ActiveCampaign doesn't.
ActiveCampaign is the better fit for advanced automation and large audiences. E-goi is the better fit for multichannel campaigns and ecommerce workflows.
- ActiveCampaign fits best
Advanced automation and large audiences
- E-goi fits best
Multichannel campaigns and ecommerce workflows
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Side by side
| Feature | ActiveCampaign 8.8/10 Visit ↗ | E-goi 6.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 6.4 |
| Ranking | #2 in Email Marketing Software | #14 in Email Marketing Software |
| Best for | Advanced automation and large audiences | Multichannel campaigns and ecommerce workflows |
| Pricing model | Paid | Free plan + paid |
| Starting price | Not published | $11.75/mo |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Free trial length | 14 days · no card needed | 14 days · no card needed |
| Money-back guarantee | 30 days | 30 days |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Email, Live chat, Community, Docs | Email, Live chat, Phone, Tickets, Community, Docs |
| Compliance | SOC 2, GDPR, HIPAA, SSO/SAML, 2FA | GDPR, 2FA |
| Integrations | 1,000+ integrations | 9 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features ActiveCampaign 4/4 · E-goi 4/4 | ||
| Email automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Specs | ||
| Subscriber limit | Not published | 500 contacts |
| Monthly send limit | Not published | Not published |
| Native integrations | 1000 integrations | Not published |
| Our review | ||
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| Our verdict | ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page… Read the review → |
E-goi is an online marketing platform for businesses and ecommerce teams that need email campaigns alongside broader customer messaging. Its core toolkit includes templates, drag-and-drop editing, contact management, segmentation by tags,… Read the review → |
Strengths and trade-offs
ActiveCampaign — where it wins
- Multi-step automation with behavior-based customer journeys
- Up to 25,000 contacts and 10x contact-limit email sending
- AI builders, analytics, A/B testing, and 1,000 integrations
Where it doesn't
- No free plan is available
- Starter includes limited segmentation
- Pricing varies with contact volume and feature tier
E-goi — where it wins
- Abandoned-cart workflows and ecommerce tracking support revenue-focused campaigns
- Email, SMS, push, voice, WhatsApp, and transactional messaging in one platform
- Segmentation, automation, landing pages, A/B testing, and reporting are included
Where it doesn't
- Base and Pro plans have contact limits of 500 and 2,500
- GoSend charges per 10,000 email sends instead of using a monthly subscription
- Corporate uses tailored limits and custom solutions rather than a fixed package
- ActiveCampaign8.8/10 · 14-day trial
A mature choice for complex automation, segmentation, and large contact lists.
Visit ActiveCampaignFull verdict → - E-goi6.4/10 · Free plan · paid from $11.75/mo · 14-day trial
A flexible choice for email, ecommerce, and multichannel campaign workflows.
Visit E-goiFull verdict →
More comparisons
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All email marketing software comparisons → · Full ranking →
Guides on email marketing software
- 14 Best Email Marketing Services in 2026: Compared by Price, Features, and Use CaseAug 2026
- The Best Email Marketing Software We've Tested for 2026Aug 2026
- 14 Best Email Marketing Platforms (2026 Comparison & Guide)Aug 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update







