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Head-to-head · Email Marketing Software

ActiveCampaign vs E-goi

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score ActiveCampaign #2 in Email Marketing Software 8.8/10 14-day trial ✓ 4 of 4 features Visit ActiveCampaign
E-goi #14 in Email Marketing Software 6.4/10 Free plan · paid from $11.75/mo · 14-day trial Free plan✓ 4 of 4 features Visit E-goi

ActiveCampaign leads on 0 checks, E-goi on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 8.8/10
  • Free planonly E-goi

ActiveCampaign scores higher on our rubric for email marketing software: 8.8 against 6.4 out of 10; our editors rank them #2 and #14.

E-goi offers free plan; ActiveCampaign doesn't.

ActiveCampaign is the better fit for advanced automation and large audiences. E-goi is the better fit for multichannel campaigns and ecommerce workflows.

  • ActiveCampaign fits best

    Advanced automation and large audiences

  • E-goi fits best

    Multichannel campaigns and ecommerce workflows

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature ActiveCampaign 8.8/10 Visit ↗ E-goi 6.4/10 Visit ↗
At a glance
Editor score 8.8 6.4
Ranking #2 in Email Marketing Software #14 in Email Marketing Software
Best for Advanced automation and large audiences Multichannel campaigns and ecommerce workflows
Pricing model Paid Free plan + paid
Starting price Not published $11.75/mo
Free plan — ✓ (best)
Free trial — —
Free trial length 14 days · no card needed 14 days · no card needed
Money-back guarantee 30 days 30 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Live chat, Phone, Tickets, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA GDPR, 2FA
Integrations 1,000+ integrations 9 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ActiveCampaign 4/4 · E-goi 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit Not published 500 contacts
Monthly send limit Not published Not published
Native integrations 1000 integrations Not published
Our review
Pros
  • Multi-step automation with behavior-based customer journeys
  • Up to 25,000 contacts and 10x contact-limit email sending
  • AI builders, analytics, A/B testing, and 1,000 integrations
  • Abandoned-cart workflows and ecommerce tracking support revenue-focused campaigns
  • Email, SMS, push, voice, WhatsApp, and transactional messaging in one platform
  • Segmentation, automation, landing pages, A/B testing, and reporting are included
Cons
  • No free plan is available
  • Starter includes limited segmentation
  • Pricing varies with contact volume and feature tier
  • Base and Pro plans have contact limits of 500 and 2,500
  • GoSend charges per 10,000 email sends instead of using a monthly subscription
  • Corporate uses tailored limits and custom solutions rather than a fixed package
Our verdict

ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page…

Read the review →

E-goi is an online marketing platform for businesses and ecommerce teams that need email campaigns alongside broader customer messaging. Its core toolkit includes templates, drag-and-drop editing, contact management, segmentation by tags,…

Read the review →
  1. ActiveCampaignEmail Marketing Software 8.814-day trial
  2. E-goiEmail Marketing Software 6.4Free plan · paid from $11.75/mo · 14-day trial

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with behavior-based customer journeys
    • Up to 25,000 contacts and 10x contact-limit email sending
    • AI builders, analytics, A/B testing, and 1,000 integrations

    Where it doesn't

    • No free plan is available
    • Starter includes limited segmentation
    • Pricing varies with contact volume and feature tier
  • E-goi — where it wins

    • Abandoned-cart workflows and ecommerce tracking support revenue-focused campaigns
    • Email, SMS, push, voice, WhatsApp, and transactional messaging in one platform
    • Segmentation, automation, landing pages, A/B testing, and reporting are included

    Where it doesn't

    • Base and Pro plans have contact limits of 500 and 2,500
    • GoSend charges per 10,000 email sends instead of using a monthly subscription
    • Corporate uses tailored limits and custom solutions rather than a fixed package
  • ActiveCampaign8.8/10 · 14-day trial

    A mature choice for complex automation, segmentation, and large contact lists.

    Visit ActiveCampaignFull verdict →
  • E-goi6.4/10 · Free plan · paid from $11.75/mo · 14-day trial

    A flexible choice for email, ecommerce, and multichannel campaign workflows.

    Visit E-goiFull verdict →

More comparisons

Guides on email marketing software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update