Whats-Now
Whats-Now: A WhatsApp-first platform with broad integrations, shared inboxes, and campaign automation. Ranked #44 of 72 in WhatsApp Marketing Software by our editors (4.6/10); pricing: 7-day trial; best for businesses needing WhatsApp and CRM integrations.
At a glance
- Editor score4.6 / 10
- Pricing7-day trial
- Best forBusinesses needing WhatsApp and CRM integrations
- Free planNo
- Paid from170 AED/mo
- Workflow automationYes
- Facts checked19 Sep 2026
Where it wins
- Broadcast campaigns, scheduling, templates, and opt-out management
- Shared inbox, chatbot replies, personalization, and analytics
- Integrates with HubSpot, Salesforce, Shopify, Zapier, and REST API
Where it doesn't
- No free plan; monthly pricing starts at AED 170
- Meta conversation fees are charged separately
- WhatsApp-first scope may not suit multichannel campaigns
Our verdict on Whats-Now
Whats-Now is a WhatsApp marketing and automation platform for businesses managing customer conversations, campaigns, and workflows. It is suited to teams that need bulk WhatsApp sending, personalized message variables, shared inboxes, chatbots, contact imports, campaign analytics, and template management in one service. The platform supports Arabic and English messaging and provides the official WhatsApp Business API, with web and API access for operational and developer-led use.
Pricing is structured around monthly plans and a 7-day trial. Starter costs AED 170 per month and includes up to 5,000 conversations per month, 2 agents, basic campaign analytics, Excel/CSV import, and Arabic and English messaging. Business costs AED 210 per month and raises the allowance to 20,000 conversations, with 10 agents, advanced reports and chatbot features, message personalization, and CRM integrations. Enterprise includes unlimited conversations and agents, a dedicated account manager, SLA and custom integration, API access, and developer support. Meta conversation fees are charged separately, so the subscription is not the only messaging cost.
Its ecosystem is a strong fit for businesses already working across CRM, commerce, spreadsheets, and automation tools. Integrations include HubSpot, Salesforce, Zoho CRM, Shopify, WooCommerce, Google Calendar, Google Sheets, Zapier, and Make, while REST API access supports custom connections. Campaigns can also connect with click-to-WhatsApp ads, catalogs, and product showcases. Whats-Now makes the most sense for teams centered on WhatsApp that want integrations and core campaign controls. Businesses seeking broader channel coverage or a lower starting subscription should consider an alternative.
Your product? Our editors can test Whats-Now in depth and publish a review, labelled as paid · from $149/mo →
Whats-Now pricing
All 3 Whats-Now plans and prices →
Whats-Now fact sheet
| Free plan | No |
|---|---|
| Paid from | 170 AED/mo |
| Broadcast campaigns | Yes |
| Workflow automation | Yes |
| Personalized variables | Yes |
| Template management | Yes |
| Contact limit | Not verified |
| Monthly message limit | Not verified |
| Channel coverage | Whatsapp_first |
| Free trial | 7 days |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 10 integrations: HubSpot, Salesforce, Zoho CRM, Shopify, WooCommerce, Google Calendar … |
| Pricing | 7-day trial (source) |
| Website | whats-now.com |
| Facts checked | 19 Sep 2026 |
Whats-Now integrations
Whats-Now lists 10 integrations on its own site.
- HubSpot
- Salesforce
- Zoho CRM
- Shopify
- WooCommerce
- Google Calendar
- Google Sheets
- Zapier
- Make
- REST API
Alternatives to Whats-Now
- Sinch EngageA capable SMS and MMS messaging suite, but its listed features center on SMS rather than WhatsApp.8.9
- AiSensyA broad WhatsApp platform with a useful free tier and scalable paid plans.8.8
- Respond.ioA strong fit for teams that need WhatsApp marketing plus broad automation and channel coverage.8.7
See all Whats-Now alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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