Whats-Now review
A WhatsApp-first platform with broad integrations, shared inboxes, and campaign automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Whats-Now is a WhatsApp marketing and automation platform for businesses managing customer conversations, campaigns, and workflows. It is suited to teams that need bulk WhatsApp sending, personalized message variables, shared inboxes, chatbots, contact imports, campaign analytics, and template management in one service. The platform supports Arabic and English messaging and provides the official WhatsApp Business API, with web and API access for operational and developer-led use.
Pricing is structured around monthly plans and a 7-day trial. Starter costs AED 170 per month and includes up to 5,000 conversations per month, 2 agents, basic campaign analytics, Excel/CSV import, and Arabic and English messaging. Business costs AED 210 per month and raises the allowance to 20,000 conversations, with 10 agents, advanced reports and chatbot features, message personalization, and CRM integrations. Enterprise includes unlimited conversations and agents, a dedicated account manager, SLA and custom integration, API access, and developer support. Meta conversation fees are charged separately, so the subscription is not the only messaging cost.
Its ecosystem is a strong fit for businesses already working across CRM, commerce, spreadsheets, and automation tools. Integrations include HubSpot, Salesforce, Zoho CRM, Shopify, WooCommerce, Google Calendar, Google Sheets, Zapier, and Make, while REST API access supports custom connections. Campaigns can also connect with click-to-WhatsApp ads, catalogs, and product showcases. Whats-Now makes the most sense for teams centered on WhatsApp that want integrations and core campaign controls. Businesses seeking broader channel coverage or a lower starting subscription should consider an alternative.
Whats-Now pros and cons
- Where it wins
- Broadcast campaigns, scheduling, templates, and opt-out management
- Shared inbox, chatbot replies, personalization, and analytics
- Integrates with HubSpot, Salesforce, Shopify, Zapier, and REST API
- Where it doesn't
- No free plan; monthly pricing starts at AED 170
- Meta conversation fees are charged separately
- WhatsApp-first scope may not suit multichannel campaigns
Whats-Now fact sheet, pricing and score →
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