Up

Paid#70 of 71 in Sales Engagement SoftwareCold Email Software

Up: A focused email engagement platform with sequences, segmentation, and campaign reporting. Ranked #70 of 71 in Sales Engagement Software by our editors (3.0/10); pricing: Paid; best for email campaign teams on a simple budget.

3.0/10★★☆☆☆Editor score

Visit Up

Up3.0 Visit Up

At a glance

• Editor score
  3.0 / 10
• Pricing
  Paid
• Best for
  Email campaign teams on a simple budget
• Free plan
  No
• Paid from
  $49/mo
• Facts checked
  20 Sep 2026

• Where it wins

  • Annual Starter pricing begins at $49 per month
  • Sequences, segmentation, reporting, and bounce handling
  • Growth adds unlimited contacts and API access

• Where it doesn't

  • Email-only outreach without multichannel campaigns
  • No email warm-up or mailbox rotation
  • Requires a connected provider, typically Amazon SES

Our verdict on Up

Up is an email outreach and email marketing platform for small businesses, founders, sales professionals, and marketers. It supports prospecting emails, newsletters, follow-ups, and automated campaigns through a connected email provider, typically Amazon SES. Its core toolkit combines email sequences, mass outreach campaigns, personalization fields, list segmentation, campaign reporting, and automated handling for bounces, complaints, and unsubscribes. The product is available through web and API access, with integrations for Amazon SES, Gmail, Outlook, and SendGrid.

Pricing is structured around Starter, Growth, and Custom plans. Starter costs $49 per month with annual billing or $59 per month with monthly billing, and includes unlimited emails per day powered by Amazon SES plus 50K contacts. Growth costs $99 per month annually or $149 per month monthly, adding unlimited contacts and API access while retaining unlimited daily emails powered by Amazon SES. The Custom plan includes unlimited emails, unlimited contacts, Amazon SES setup, and priority phone support. The published pricing structure makes Starter a fit for teams that need campaign capacity and list management without unlimited contacts, while Growth suits teams that need broader contact storage or API connectivity.

Up’s strongest fit is focused email campaign work: automated follow-ups, newsletter sending, segmentation, contact imports and exports, and reporting for opens, clicks, and bounces. It also handles unsubscribe, complaint, and bounce workflows automatically. The trade-off is a narrow channel focus. Published product details do not include email warm-up, mailbox rotation, multichannel outreach, or AI features, so teams seeking coordinated outreach across channels or mailbox infrastructure controls should choose another tool. Up is a practical choice for teams that want a straightforward, provider-connected email system with annual entry pricing; it is less suitable for sales organizations that need broader engagement automation.

Your product? Our editors can test Up in depth and publish a review, labelled as paid · from $149/mo →

Up pricing

All 3 Up plans and prices →

Up fact sheet

Up integrations

Up lists 4 integrations on its own site.

• Amazon SES
• Gmail
• Outlook
• SendGrid

Alternatives to Up

• ApolloA data-rich outbound platform combining prospecting, engagement, CRM sync, and AI.9.2
• ZoomInfoData-rich prospecting and routing for teams building engagement workflows.9.1
• Salesforce Sales CloudA broad CRM-first sales platform with strong pipeline management and less specialized engagement depth.9.0

See all Up alternatives →

Featured on iTechGuides

Up is listed in our Sales Engagement Software directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/up/"><img src="https://www.itechguides.com/best/badge/up.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 10 Oct 2026 · How we research and update