Smaply
Smaply: A research-led web platform for mapping journeys, services, personas, and portfolios. Ranked #2 of 23 in Customer Journey Mapping Software by our editors (9.2/10); pricing: Free plan · 14-day trial; best for research-led teams managing journey portfolios.
At a glance
- Editor score9.2 / 10
- PricingFree plan · 14-day trial
- Best forResearch-led teams managing journey portfolios
- Free planYes
- Paid from$38/seat/mo
- Service blueprintsYes
- Facts checked20 Sep 2026
Where it wins
- Combines journey maps, service blueprints, personas, and emotion charts
- Research Hub supports transcript quotes, themes, sentiment, and AI insights
- Integrates with analytics, project management, design, and media tools
Where it doesn't
- The Free plan is limited to 10 maps and 10 personas
- The platform is available through the web only
- Advanced workspaces, viewers, research, and SSO require higher tiers
Our verdict on Smaply
Smaply is a web-based customer journey management platform for service designers, customer-experience teams, product teams, and larger organizations. It brings journey maps, service blueprints, personas, emotion charts, research synthesis, metrics, hierarchies, portfolio prioritization, collaboration, and sharing into one workspace. The Free plan includes one personal workspace, 10 maps, 10 personas, PDF export, and 20+ integrations. It is free forever and begins with a 14-day full-featured trial.
Its strongest fit is for teams that need more than a single journey map. Journey maps can include stages, cards, emotion charts, metrics, and portfolio items, while service blueprints add front-stage and back-stage lanes, visibility lines, and connectors. Reusable persona templates, journey hierarchies, and prioritization features support a structured journey portfolio. Research Hub adds transcript-based quotes, themes, sentiment, and AI-assisted insights, and paid plans add Smaply AI for journey creation and research synthesis.
Pricing scales by workspace and governance needs. Repository costs $38 per editor per month when billed annually or $59 monthly, adding a team workspace, unlimited maps and personas, AI, comment threads, saved views, and custom templates. Framework costs $67 annually or $99 monthly and adds three team workspaces, five viewer seats, password-protected HTML sharing, and helpdesk and email support. Governance costs $96 annually or $139 monthly, with unlimited workspaces and viewers, Research Hub, and single sign-on from 10 users. Smaply suits research-led teams managing multiple journeys; teams requiring a desktop application should look elsewhere.
Your product? Our editors can test Smaply in depth and publish a review, labelled as paid · from $149/mo →
Smaply pricing
All 4 Smaply plans and prices →
Smaply fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $38/seat/mo |
| Service blueprints | Yes |
| Emotion mapping | Yes |
| Persona profiles | Yes |
| Map limit | 10 maps |
| Collaborator limit | Not verified |
| Export formats | |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20+ integrations: Qualtrics, Tableau, Monday.com, SharePoint Excel, Google Slides, Google Sheets … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | smaply.com |
| Facts checked | 20 Sep 2026 |
Smaply integrations
Smaply lists 20+ integrations on its own site — the 17 named here are the ones its pages call out.
- Qualtrics
- Tableau
- Monday.com
- SharePoint Excel
- Google Slides
- Google Sheets
- YouTube
- Linear
- Trello
- Azure DevOps
- Asana
- Jira
- Excel 365
- Figma
- Power BI
- Google Analytics
- Miro
Alternatives to Smaply
- UXPressiaA broad journey-mapping suite with collaboration, AI, service blueprints, and reporting.9.4
- Customer Journey AppA structured web-based mapper for small CX teams that need AI and export options.9.0
- TheyDoA broad journey-management workspace for enterprise teams connecting experience data to action.8.9
Smaply vs the competition
- Smaply vs UXPressia
- Smaply vs Customer Journey App
- Smaply vs TheyDo
- Smaply vs SuiteCX
- Smaply vs Cemantica
- Smaply vs JourneyTrack
Compare Smaply with any tool side by side →
Also Ranked In
Smaply is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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