TheyDo
TheyDo: A broad journey-management workspace for enterprise teams connecting experience data to action. Ranked #4 of 23 in Customer Journey Mapping Software by our editors (8.9/10); pricing: Pricing on request · 30-day trial; best for enterprise journey-management programs.
At a glance
- Editor score8.9 / 10
- PricingPricing on request · 30-day trial
- Best forEnterprise journey-management programs
- Free planNo
- Service blueprintsYes
- Facts checked20 Sep 2026

Where it wins
- Living maps connect journeys, personas, insights, metrics, and goals
- Service blueprints support customer, front-stage, backstage, and process lanes
- Integrates with Jira, Qualtrics, Snowflake, Databricks, and more
Where it doesn't
- No free plan is available
- Pricing is custom and invoiced annually upfront
- Trial is limited to 2 users, 5 journeys, and 1 journey framework
Our verdict on TheyDo
TheyDo is a cloud-based experience context platform for organizations that need to organize customer journeys, research, operational signals, and business outcomes in one system. Teams can create living journey maps, service blueprints, persona profiles, experience curves, and journey graphs. It is designed for enterprise journey-management programs that need shared context across customer experience, product, service, and operational work.
The pricing structure is oriented toward organizational use. The 30-day Trial includes 2 users, 5 journeys, 1 journey framework, unlimited viewers, and capped AI use. Management adds unlimited users, integrations, Customer Success Team access, SLA and live support, one workspace, and 20 journeys. Strategic adds SSO, a data warehouse connection, dashboards and reporting, unlimited workspaces, custom taxonomy, and PDF journey export. Management and Strategic are custom-priced, with fees invoiced annually upfront, so teams should involve sales early in the buying process.
Its strongest differentiator is the breadth of the journey model. Teams can connect insights, opportunities, solutions, metrics, goals, and evidence in a journey graph, calculate experience curves from scored insights, and use AI mining, analysis, summarization, and decision-support capabilities. Integrations include Jira, Azure DevOps, Qualtrics, Snowflake, Databricks, Amazon S3, Medallia, Miro, Figma, Mural, Google Drive, YouTube, Loom, Notion, and Asana. Secure sharing includes links with public access and password protection options. Choose TheyDo when journey work must connect research, operations, and business outcomes; teams seeking a lightweight, low-cost mapping tool may prefer a simpler option.
Your product? Our editors can test TheyDo in depth and publish a review, labelled as paid · from $149/mo →
TheyDo pricing
All 3 TheyDo plans and prices →
TheyDo fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Service blueprints | Yes |
| Emotion mapping | Yes |
| Persona profiles | Yes |
| Map limit | Not verified |
| Collaborator limit | Not verified |
| Export formats | |
| Free trial | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001 |
| Support | Live chat, Email, Community, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Jira, Azure DevOps, Qualtrics, Snowflake, Databricks, Amazon S3 … See all → |
| Pricing | Pricing on request · 30-day trial (source) |
| Website | theydo.com |
| Facts checked | 20 Sep 2026 |
TheyDo integrations
TheyDo lists 20 integrations on its own site.
- Jira
- Azure DevOps
- Qualtrics
- Snowflake
- Databricks
- Amazon S3
- Medallia
- Miro
- Figma
- Mural
- Google Drive
- YouTube
- Loom
- Notion
- Asana
- Monday
- Tableau
- Airtable
- Adobe XD
- Sketch
Alternatives to TheyDo
- UXPressiaA broad journey-mapping suite with collaboration, AI, service blueprints, and reporting.9.4
- SmaplyA research-led web platform for mapping journeys, services, personas, and portfolios.9.2
- Customer Journey AppA structured web-based mapper for small CX teams that need AI and export options.9.0
TheyDo vs the competition
- TheyDo vs UXPressia
- TheyDo vs Smaply
- TheyDo vs Customer Journey App
- TheyDo vs SuiteCX
- TheyDo vs Cemantica
- TheyDo vs JourneyTrack
Compare TheyDo with any tool side by side →
Also Ranked In
TheyDo is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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