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Head-to-head · Customer Journey Mapping Software

UXPressia vs TheyDo

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score UXPressia #1 in Customer Journey Mapping Software 9.4/10 Free plan Free plan✓ 3 of 3 features Visit UXPressia
TheyDo #4 in Customer Journey Mapping Software 8.9/10 Pricing on request · 30-day trial Free trial✓ 3 of 3 features Visit TheyDo

UXPressia leads on 1 check, TheyDo on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUXPressia · 9.4/10
  • Free planonly UXPressia
  • Free trialonly TheyDo

UXPressia scores higher on our rubric for customer journey mapping software: 9.4 against 8.9 out of 10; our editors rank them #1 and #4.

UXPressia offers free plan; TheyDo doesn't.

UXPressia is the better fit for teams wanting a complete journey-mapping suite. TheyDo is the better fit for enterprise journey-management programs.

  • UXPressia fits best

    Teams wanting a complete journey-mapping suite

  • TheyDo fits best

    Enterprise journey-management programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature UXPressia 9.4/10 Visit ↗ TheyDo 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in Customer Journey Mapping Software #4 in Customer Journey Mapping Software
Best for Teams wanting a complete journey-mapping suite Enterprise journey-management programs
Pricing model Free plan + paid Paid
Starting price $360/user/yr —
Free plan ✓ (best) —
Free trial — 30 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Live chat, Email, Community, Docs
Compliance GDPR, 2FA ISO 27001
Integrations 12 integrations 20 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features UXPressia 3/3 · TheyDo 3/3
Service blueprints ✓ ✓
Emotion mapping ✓ ✓
Persona profiles ✓ ✓
Specs
Map limit 3 maps Not checked yet
Collaborator limit Not checked yet Not checked yet
Export formats Not checked yet Pdf
Our review
Pros
  • Service blueprints connect customer journeys with frontstage and backstage processes
  • AI assists with journey-map and persona generation and image import
  • Exports include PNG, PDF, CSV, and PPTX across paid plans
  • Living maps connect journeys, personas, insights, metrics, and goals
  • Service blueprints support customer, front-stage, backstage, and process lanes
  • Integrates with Jira, Qualtrics, Snowflake, Databricks, and more
Cons
  • The Free plan is limited to 3 customer journey maps
  • PDF, CSV, presentation mode, and version history start on Pro
  • Advanced controls such as SSO, MFA, and IP whitelisting require Enterprise
  • No free plan is available
  • Pricing is custom and invoiced annually upfront
  • Trial is limited to 2 users, 5 journeys, and 1 journey framework
Our verdict

UXPressia is an online customer experience mapping and management platform for CX, UX, and service-design teams. It supports customer journey maps, personas, service blueprints, impact maps, emotion and sentiment mapping, and collaborative…

Read the review →

TheyDo is a cloud-based experience context platform for organizations that need to organize customer journeys, research, operational signals, and business outcomes in one system. Teams can create living journey maps, service blueprints,…

Read the review →
  1. UXPressiaCustomer Journey Mapping Software 9.4Free plan
  2. TheyDoCustomer Journey Mapping Software 8.9Pricing on request · 30-day trial

Strengths and trade-offs

  • UXPressia — where it wins

    • Service blueprints connect customer journeys with frontstage and backstage processes
    • AI assists with journey-map and persona generation and image import
    • Exports include PNG, PDF, CSV, and PPTX across paid plans

    Where it doesn't

    • The Free plan is limited to 3 customer journey maps
    • PDF, CSV, presentation mode, and version history start on Pro
    • Advanced controls such as SSO, MFA, and IP whitelisting require Enterprise
  • TheyDo — where it wins

    • Living maps connect journeys, personas, insights, metrics, and goals
    • Service blueprints support customer, front-stage, backstage, and process lanes
    • Integrates with Jira, Qualtrics, Snowflake, Databricks, and more

    Where it doesn't

    • No free plan is available
    • Pricing is custom and invoiced annually upfront
    • Trial is limited to 2 users, 5 journeys, and 1 journey framework
  • UXPressia9.4/10 · Free plan

    A broad journey-mapping suite with collaboration, AI, service blueprints, and reporting.

    Visit UXPressiaFull verdict →
  • TheyDo8.9/10 · Pricing on request · 30-day trial

    A broad journey-management workspace for enterprise teams connecting experience data to action.

    Visit TheyDoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update