Smaply vs TheyDo

Smaply9.2Visit TheyDo8.9Visit

Higher score Smaply #2 in Customer Journey Mapping Software 9.2/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Smaply

vs

TheyDo #4 in Customer Journey Mapping Software 8.9/10 Pricing on request · 30-day trial Free trial✓ 3 of 3 features Visit TheyDo

• Smaply fits best

  Research-led teams managing journey portfolios

• TheyDo fits best

  Enterprise journey-management programs

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Side by side

Feature	Smaply 9.2/10 Visit ↗	TheyDo 8.9/10 Visit ↗
At a glance
Editor score	9.2	8.9
Ranking	#2 in Customer Journey Mapping Software	#4 in Customer Journey Mapping Software
Best for	Research-led teams managing journey portfolios	Enterprise journey-management programs
Pricing model	Free plan + paid	Paid
Starting price	$38/seat/mo	—
Free plan	✓ (best)	—
Free trial	14 days	30 days
Free trial length	14 days · no card needed	30 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Live chat, Email, Community, Docs
Compliance	SOC 2, ISO 27001, GDPR, SSO/SAML	ISO 27001
Integrations	20+ integrations	20 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Smaply 3/3 · TheyDo 3/3
Service blueprints	✓	✓
Emotion mapping	✓	✓
Persona profiles	✓	✓
Specs
Map limit	10 maps	Not checked yet
Collaborator limit	Not checked yet	Not checked yet
Export formats	Pdf	Pdf
Our review
Pros	Combines journey maps, service blueprints, personas, and emotion charts Research Hub supports transcript quotes, themes, sentiment, and AI insights Integrates with analytics, project management, design, and media tools	Living maps connect journeys, personas, insights, metrics, and goals Service blueprints support customer, front-stage, backstage, and process lanes Integrates with Jira, Qualtrics, Snowflake, Databricks, and more
Cons	The Free plan is limited to 10 maps and 10 personas The platform is available through the web only Advanced workspaces, viewers, research, and SSO require higher tiers	No free plan is available Pricing is custom and invoiced annually upfront Trial is limited to 2 users, 5 journeys, and 1 journey framework
Our verdict	Smaply is a web-based customer journey management platform for service designers, customer-experience teams, product teams, and larger organizations. It brings journey maps, service blueprints, personas, emotion charts, research synthesis,… Read the review →	TheyDo is a cloud-based experience context platform for organizations that need to organize customer journeys, research, operational signals, and business outcomes in one system. Teams can create living journey maps, service blueprints,… Read the review →

Strengths and trade-offs

• Smaply — where it wins

  • Combines journey maps, service blueprints, personas, and emotion charts
  • Research Hub supports transcript quotes, themes, sentiment, and AI insights
  • Integrates with analytics, project management, design, and media tools

  Where it doesn't

  • The Free plan is limited to 10 maps and 10 personas
  • The platform is available through the web only
  • Advanced workspaces, viewers, research, and SSO require higher tiers

• TheyDo — where it wins

  • Living maps connect journeys, personas, insights, metrics, and goals
  • Service blueprints support customer, front-stage, backstage, and process lanes
  • Integrates with Jira, Qualtrics, Snowflake, Databricks, and more

  Where it doesn't

  • No free plan is available
  • Pricing is custom and invoiced annually upfront
  • Trial is limited to 2 users, 5 journeys, and 1 journey framework

• Smaply9.2/10 · Free plan · 14-day trial

  A research-led web platform for mapping journeys, services, personas, and portfolios.

  Visit SmaplyFull verdict →
• TheyDo8.9/10 · Pricing on request · 30-day trial

  A broad journey-management workspace for enterprise teams connecting experience data to action.

  Visit TheyDoFull verdict →