Smaply vs Customer Journey App

Smaply9.2Visit Customer Journey App9.0Visit

Higher score Smaply #2 in Customer Journey Mapping Software 9.2/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Smaply

vs

Customer Journey App #3 in Customer Journey Mapping Software 9.0/10 Free plan · 7-day trial Free planFree trial✓ 3 of 3 features Visit site

• Smaply fits best

  Research-led teams managing journey portfolios

• Customer Journey App fits best

  Small teams seeking affordable structured mapping

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Side by side

Feature	Smaply 9.2/10 Visit ↗	Customer Journey App 9.0/10 Visit ↗
At a glance
Editor score	9.2	9.0
Ranking	#2 in Customer Journey Mapping Software	#3 in Customer Journey Mapping Software
Best for	Research-led teams managing journey portfolios	Small teams seeking affordable structured mapping
Pricing model	Free plan + paid	Free plan + paid
Starting price	$38/seat/mo	€290/yr
Free plan	✓	✓
Free trial	14 days	7 days
Free trial length	14 days · no card needed	7 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Docs
Compliance	SOC 2, ISO 27001, GDPR, SSO/SAML	GDPR
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Smaply 3/3 · Customer Journey App 3/3
Service blueprints	✓	✓
Emotion mapping	✓	✓
Persona profiles	✓	✓
Specs
Map limit	10 maps (best)	3 maps
Collaborator limit	Not checked yet	3 users
Export formats	Pdf	Pdf
Our review
Pros	Combines journey maps, service blueprints, personas, and emotion charts Research Hub supports transcript quotes, themes, sentiment, and AI insights Integrates with analytics, project management, design, and media tools	Covers journey maps, personas, emotions, KPIs and service blueprints Free plan includes JSON, HTML, PDF and PPTX exports Paid plans add AI drafting, collaboration and organization tools
Cons	The Free plan is limited to 10 maps and 10 personas The platform is available through the web only Advanced workspaces, viewers, research, and SSO require higher tiers	AI personas, stages, insights and actions require a paid plan Document and review import with AI starts on Pro The product is available through the web platform
Our verdict	Smaply is a web-based customer journey management platform for service designers, customer-experience teams, product teams, and larger organizations. It brings journey maps, service blueprints, personas, emotion charts, research synthesis,… Read the review →	Customer Journey App, branded as Journey Builder, is a web-based customer journey mapping platform for CX consultants, service-design practitioners, healthcare experience teams and internal CX teams. It supports stage-based maps with… Read the review →

Strengths and trade-offs

• Smaply — where it wins

  • Combines journey maps, service blueprints, personas, and emotion charts
  • Research Hub supports transcript quotes, themes, sentiment, and AI insights
  • Integrates with analytics, project management, design, and media tools

  Where it doesn't

  • The Free plan is limited to 10 maps and 10 personas
  • The platform is available through the web only
  • Advanced workspaces, viewers, research, and SSO require higher tiers

• Customer Journey App — where it wins

  • Covers journey maps, personas, emotions, KPIs and service blueprints
  • Free plan includes JSON, HTML, PDF and PPTX exports
  • Paid plans add AI drafting, collaboration and organization tools

  Where it doesn't

  • AI personas, stages, insights and actions require a paid plan
  • Document and review import with AI starts on Pro
  • The product is available through the web platform

• Smaply9.2/10 · Free plan · 14-day trial

  A research-led web platform for mapping journeys, services, personas, and portfolios.

  Visit SmaplyFull verdict →
• Customer Journey App9.0/10 · Free plan · 7-day trial

  A structured web-based mapper for small CX teams that need AI and export options.

  Visit siteFull verdict →