Head-to-head · Customer Journey Mapping Software
Smaply vs Orchetta
Smaply leads on 2 checks, Orchetta on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSmaply · 9.2/10
- Lowest starting priceSmaply · $38/seat/mo
- Free planonly Smaply
- Free trialboth
- Most featuresSmaply · 3 of 3
Smaply scores higher on our rubric for customer journey mapping software: 9.2 against 8.5 out of 10; our editors rank them #2 and #8.
Smaply offers free plan; Orchetta doesn't. Smaply is cheaper to start at $38/user/mo against $45/user/mo. On export formats, Orchetta gives you Presentation where Smaply offers Pdf.
Smaply is the better fit for research-led teams managing journey portfolios. Orchetta is the better fit for teams combining mapping with evidence and roadmaps.
- Smaply fits best
Research-led teams managing journey portfolios
- Orchetta fits best
Teams combining mapping with evidence and roadmaps
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Side by side
| Feature | Smaply 9.2/10 Visit ↗ | Orchetta 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.5 |
| Ranking | #2 in Customer Journey Mapping Software | #8 in Customer Journey Mapping Software |
| Best for | Research-led teams managing journey portfolios | Teams combining mapping with evidence and roadmaps |
| Pricing model | Free plan + paid | Paid |
| Starting price | $38/seat/mo (best) | $45/user/mo |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | 7 days |
| Free trial length | 14 days · no card needed | 7 days · no card needed |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web |
| Support | Email, Docs | Email, Docs |
| Integrations | 20+ integrations | 4 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Smaply 3/3 · Orchetta 1/3 | ||
| Service blueprints | ✓ (best) | Not checked yet |
| Emotion mapping | ✓ (best) | Not checked yet |
| Persona profiles | ✓ | ✓ |
| Specs | ||
| Map limit | 10 maps | Not checked yet |
| Collaborator limit | Not checked yet | Not checked yet |
| Export formats | Presentation | |
| Our review | ||
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| Our verdict | Smaply is a web-based customer journey management platform for service designers, customer-experience teams, product teams, and larger organizations. It brings journey maps, service blueprints, personas, emotion charts, research synthesis,… Read the review → |
Orchetta is a customer journey management platform for teams that need to organize journey stages, customer evidence, needs, pain points, opportunities, solutions, goals, and metrics in one workspace. Its scope extends beyond journey maps… Read the review → |
Strengths and trade-offs
Smaply — where it wins
- Combines journey maps, service blueprints, personas, and emotion charts
- Research Hub supports transcript quotes, themes, sentiment, and AI insights
- Integrates with analytics, project management, design, and media tools
Where it doesn't
- The Free plan is limited to 10 maps and 10 personas
- The platform is available through the web only
- Advanced workspaces, viewers, research, and SSO require higher tiers
Orchetta — where it wins
- Evidence cards connect quotes, sentiment, dates, and source links.
- Roadmaps, cycles, portfolios, and boards support journey work.
- AI, imports, metrics synchronization, and API access extend the workflow.
Where it doesn't
- No free plan; access starts at $45 per editor per month.
- Starter includes four integrations and 5 GB storage per seat.
- Enterprise is positioned around add-ons for larger organisations.
- Smaply9.2/10 · Free plan · 14-day trial
A research-led web platform for mapping journeys, services, personas, and portfolios.
Visit SmaplyFull verdict → - Orchetta8.5/10 · 7-day trial
A journey-mapping workspace that connects evidence, roadmaps, metrics, and collaboration.
Visit OrchettaFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update