UXPressia vs Smaply

UXPressia9.4Visit Smaply9.2Visit

Higher score UXPressia #1 in Customer Journey Mapping Software 9.4/10 Free plan Free plan✓ 3 of 3 features Visit UXPressia

vs

Smaply #2 in Customer Journey Mapping Software 9.2/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Smaply

• UXPressia fits best

  Teams wanting a complete journey-mapping suite

• Smaply fits best

  Research-led teams managing journey portfolios

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	UXPressia 9.4/10 Visit ↗	Smaply 9.2/10 Visit ↗
At a glance
Editor score	9.4	9.2
Ranking	#1 in Customer Journey Mapping Software	#2 in Customer Journey Mapping Software
Best for	Teams wanting a complete journey-mapping suite	Research-led teams managing journey portfolios
Pricing model	Free plan + paid	Free plan + paid
Starting price	$360/user/yr	$38/seat/mo
Free plan	✓	✓
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs	Email, Docs
Compliance	GDPR, 2FA	SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations	12 integrations	20+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features UXPressia 3/3 · Smaply 3/3
Service blueprints	✓	✓
Emotion mapping	✓	✓
Persona profiles	✓	✓
Specs
Map limit	3 maps	10 maps (best)
Collaborator limit	Not checked yet	Not checked yet
Export formats	Not checked yet	Pdf
Our review
Pros	Service blueprints connect customer journeys with frontstage and backstage processes AI assists with journey-map and persona generation and image import Exports include PNG, PDF, CSV, and PPTX across paid plans	Combines journey maps, service blueprints, personas, and emotion charts Research Hub supports transcript quotes, themes, sentiment, and AI insights Integrates with analytics, project management, design, and media tools
Cons	The Free plan is limited to 3 customer journey maps PDF, CSV, presentation mode, and version history start on Pro Advanced controls such as SSO, MFA, and IP whitelisting require Enterprise	The Free plan is limited to 10 maps and 10 personas The platform is available through the web only Advanced workspaces, viewers, research, and SSO require higher tiers
Our verdict	UXPressia is an online customer experience mapping and management platform for CX, UX, and service-design teams. It supports customer journey maps, personas, service blueprints, impact maps, emotion and sentiment mapping, and collaborative… Read the review →	Smaply is a web-based customer journey management platform for service designers, customer-experience teams, product teams, and larger organizations. It brings journey maps, service blueprints, personas, emotion charts, research synthesis,… Read the review →

Strengths and trade-offs

• UXPressia — where it wins

  • Service blueprints connect customer journeys with frontstage and backstage processes
  • AI assists with journey-map and persona generation and image import
  • Exports include PNG, PDF, CSV, and PPTX across paid plans

  Where it doesn't

  • The Free plan is limited to 3 customer journey maps
  • PDF, CSV, presentation mode, and version history start on Pro
  • Advanced controls such as SSO, MFA, and IP whitelisting require Enterprise

• Smaply — where it wins

  • Combines journey maps, service blueprints, personas, and emotion charts
  • Research Hub supports transcript quotes, themes, sentiment, and AI insights
  • Integrates with analytics, project management, design, and media tools

  Where it doesn't

  • The Free plan is limited to 10 maps and 10 personas
  • The platform is available through the web only
  • Advanced workspaces, viewers, research, and SSO require higher tiers

• UXPressia9.4/10 · Free plan

  A broad journey-mapping suite with collaboration, AI, service blueprints, and reporting.

  Visit UXPressiaFull verdict →
• Smaply9.2/10 · Free plan · 14-day trial

  A research-led web platform for mapping journeys, services, personas, and portfolios.

  Visit SmaplyFull verdict →