Head-to-head · Customer Journey Mapping Software
Smaply vs JourneyTrack
Smaply leads on 2 checks, JourneyTrack on 1, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSmaply · 9.2/10
- Lowest starting priceSmaply · $38/seat/mo
- Free planonly Smaply
- Free trialboth
- Most featuresSmaply · 3 of 3
Smaply scores higher on our rubric for customer journey mapping software: 9.2 against 8.6 out of 10; our editors rank them #2 and #7.
Smaply offers free plan; JourneyTrack doesn't. Smaply is cheaper to start at $38/user/mo against $3,000/user/mo. JourneyTrack leads on map limit: 20 maps versus 10 maps.
Smaply is the better fit for research-led teams managing journey portfolios. JourneyTrack is the better fit for enterprise teams connecting journeys to data.
- Smaply fits best
Research-led teams managing journey portfolios
- JourneyTrack fits best
Enterprise teams connecting journeys to data
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Side by side
| Feature | Smaply 9.2/10 Visit ↗ | JourneyTrack 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.6 |
| Ranking | #2 in Customer Journey Mapping Software | #7 in Customer Journey Mapping Software |
| Best for | Research-led teams managing journey portfolios | Enterprise teams connecting journeys to data |
| Pricing model | Free plan + paid | Paid |
| Starting price | $38/seat/mo (best) | $3,000/mo |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | 30 days |
| Free trial length | 14 days · no card needed | 30 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Docs | Email, Docs |
| Compliance | SOC 2, ISO 27001, GDPR, SSO/SAML | SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA |
| Integrations | 20+ integrations | 34 integrations |
| Built for | Small business, Mid-market, Enterprise | Enterprise |
| Features Smaply 3/3 · JourneyTrack 2/3 | ||
| Service blueprints | ✓ | ✓ |
| Emotion mapping | ✓ (best) | Not checked yet |
| Persona profiles | ✓ | ✓ |
| Specs | ||
| Map limit | 10 maps | 20 maps (best) |
| Collaborator limit | Not checked yet | Not checked yet |
| Export formats | Not checked yet | |
| Our review | ||
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| Cons |
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| Our verdict | Smaply is a web-based customer journey management platform for service designers, customer-experience teams, product teams, and larger organizations. It brings journey maps, service blueprints, personas, emotion charts, research synthesis,… Read the review → |
JourneyTrack is a web-based customer journey management platform for enterprise CX and service-design teams. It combines journey-map creation, persona development, collaboration, governance, opportunity scoring, action planning, health… Read the review → |
Strengths and trade-offs
Smaply — where it wins
- Combines journey maps, service blueprints, personas, and emotion charts
- Research Hub supports transcript quotes, themes, sentiment, and AI insights
- Integrates with analytics, project management, design, and media tools
Where it doesn't
- The Free plan is limited to 10 maps and 10 personas
- The platform is available through the web only
- Advanced workspaces, viewers, research, and SSO require higher tiers
JourneyTrack — where it wins
- AI-assisted journey maps and persona creation
- Journey Atlas connects journeys and sub-journeys
- Wide VoC, analytics, data, and workflow integrations
Where it doesn't
- No ongoing free plan after the 30-day period
- Web-only access
- Paid tiers start at US$3,000 per month, billed annually
- Smaply9.2/10 · Free plan · 14-day trial
A research-led web platform for mapping journeys, services, personas, and portfolios.
Visit SmaplyFull verdict → - JourneyTrack8.6/10 · 30-day free trial, then $99/mo · paid tiers from US$3,000/mo (billed annually)
A broad enterprise journey system that connects mapping, measurement, and action.
Visit JourneyTrackFull verdict →
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All customer journey mapping software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update