Best ReTargeter Alternatives in 2026
The top ReTargeter alternatives are AdRoll, Criteo Commerce Growth and Retargeting.biz: 15 retargeting software our editors would look at instead of ReTargeter, in our ranking order.
ReTargeter: A managed advertising platform for teams combining retargeting with audience targeting. Where it falls short: pricing requires contacting sales rather than choosing a published plan.
Switching from ReTargeter? For most retargeting software buyers the best ReTargeter alternative is AdRoll, built for teams managing web and social ads across networks. On a budget, Adwisely starts at $49/mo. Ako Marketing has a free plan, which ReTargeter does not.
Why People Look for a ReTargeter Alternative
- Pricing requires contacting sales rather than choosing a published plan
- Campaigns depend on a dedicated account manager for management and optimization
- Ad campaign frequency capping is described, but configurable controls are unspecified
- No free plan — 6 of the alternatives below have it
Quick Picks by What You Need
- Best overallAdRoll9.4
Teams managing web and social ads across networks
Visit AdRoll - Lowest priceAdwisely8.5
Paid plans from $49/mo
Visit Adwisely - Best free optionAko Marketing8.2
Has a free plan (ReTargeter has none)
Visit Ako Marketing
All 15 ReTargeter Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams managing web and social ads across networks
- Better than ReTargeter:
- Editor score 9.4 vs 9.1
AdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.
9.4/10★★★★★Visit AdRoll -
Best forCommerce brands running broad, data-driven retargeting
- Better than ReTargeter:
- Editor score 9.3 vs 9.1
Cross-channel retargeting and prospecting with commerce-data targeting and automated optimization.
9.3/10★★★★★Visit Criteo -
Best forEcommerce teams wanting ads plus lifecycle automation
- Better than ReTargeter:
- Editor score 9.2 vs 9.1
Combines cross-channel retargeting ads with email, SMS, push and onsite recommendations.
- Dynamic product ads
9.2/10★★★★★Try Retargeting.biz -
Best forMid-market and enterprise mobile app teams
A managed service for app teams seeking measurable re-engagement across iOS and Android.
8.6/10★★★★☆Visit YouAppi -
Best forSmall ecommerce teams wanting managed AI campaigns
Automates ecommerce campaigns across Meta and Google, with optional expert optimization.
8.5/10★★★★☆Visit Adwisely -
Best forReal-estate marketers needing multi-channel retargeting
Real-estate-focused ads combine website retargeting with local, sphere and listing campaigns.
- Frequency capping
8.4/10★★★★☆Visit Adwerx -
Best forEnterprise app marketers focused on churn reduction
A managed app-retargeting service built around churn prediction and campaign measurement.
8.3/10★★★★☆Visit Adikteev -
Best forShopify stores seeking Meta retargeting and loyalty
- Better than ReTargeter:
- Free plan
A Shopify app pairing Meta and Google retargeting with loyalty tools.
- Dynamic product ads
8.2/10★★★★☆Visit Ako Marketing -
Best forSmall stores seeking free dynamic retargeting
- Better than ReTargeter:
- Free plan
A free entry point for small stores, with limited reach and impressions.
- Frequency capping
- Dynamic product ads
8.1/10★★★★☆Visit Rontar -
Best forOnline shops seeking automated display retargeting
- Better than ReTargeter:
- Free plan
Automates product-level display retargeting, with a free plan that charges commission on ad spend.
- Dynamic product ads
8.0/10★★★★☆Visit releva.nz -
Best forShopify merchants needing free Facebook automation
- Better than ReTargeter:
- Free plan
Free Shopify automation for product retargeting across Facebook and Instagram.
- Dynamic product ads
7.9/10★★★★☆Visit Flightplan -
Best forShopify stores focused on Google remarketing
- Better than ReTargeter:
- Free plan
Automates Shopify pixel and audience setup; merchants still build their own campaigns.
- Dynamic product ads
7.8/10★★★★☆Visit Nabu -
Best forEcommerce teams seeking self-serve display retargeting
RTB.com pairs real-time display bidding with behavioral targeting and dynamic product ads.
7.7/10★★★★☆Visit rtb.com -
Best forTeams needing configurable display and video retargeting
- Better than ReTargeter:
- Free plan
A configurable retargeting DSP with free planning and paid live campaign access.
- Frequency capping
7.6/10★★★★☆Visit ad:personam -
Best forEcommerce brands using intent-scored dynamic ads
A fit for ecommerce teams pairing intent scoring with dynamic display ads.
- Dynamic product ads
7.5/10★★★★☆Visit Contobox
ReTargeter Alternatives: Common Questions
What is the best alternative to ReTargeter?
AdRoll: #1 in our Retargeting Software ranking, with an editor score of 9.4 out of 10. AdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.
Is there a free alternative to ReTargeter?
Yes. Ako Marketing, Rontar, releva.nz, Flightplan and Nabu: Google Ads Retargeting have a free plan or a free tier (6 of the 15 alternatives on this page).
What is the cheapest paid alternative to ReTargeter?
Of the alternatives here that publish a price, Adwisely starts lowest, at $49/mo.
Why do people look for ReTargeter alternatives?
Pricing requires contacting sales rather than choosing a published plan; Campaigns depend on a dedicated account manager for management and optimization; Ad campaign frequency capping is described, but configurable controls are unspecified.
How do I switch from ReTargeter?
Export your data from ReTargeter (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel ReTargeter.
How to Switch from ReTargeter
- Export your data from ReTargeter (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel ReTargeter.
ReTargeter vs Each Alternative
| # | Tool | Free plan | Paid from | Dynamic product ads | Score |
|---|---|---|---|---|---|
| 4 | ReTargeter | No | Yes | 9.1 | |
| 1 | AdRoll | No | 9.4 | ||
| 2 | Criteo Commerce Growth | No | 9.3 | ||
| 3 | Retargeting.biz | Yes | 9.2 | ||
| 4 | YouAppi | 8.6 | |||
| 5 | Adwisely | No | $49/mo | 8.5 | |
| 6 | Adwerx | No | $49/mo | No | 8.4 |
| 7 | Adikteev | No | 8.3 | ||
| 8 | Ako Marketing | Yes | Yes | 8.2 | |
| 9 | Rontar | Yes | Yes | 8.1 | |
| 10 | releva.nz | Yes | €49/mo | Yes | 8.0 |
| 11 | Flightplan | Yes | Free | Yes | 7.9 |
| 12 | Nabu: Google Ads Retargeting | Yes | Yes | 7.8 | |
| 13 | rtb.com | 7.7 | |||
| 14 | ad:personam | Yes | €149/mo | 7.6 | |
| 15 | Contobox True Intent Retargeting | Yes | 7.5 |
Head-to-Head
- ReTargeter vs AdRoll
- ReTargeter vs Criteo Commerce Growth
- ReTargeter vs Retargeting.biz
- ReTargeter vs YouAppi
- ReTargeter vs Adwisely
- ReTargeter vs Adwerx
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update