MyTracker

Freemium#6 of 18 in Mobile App Attribution Software

MyTracker: A broad attribution toolkit with a free entry plan and paid web, link, and fraud features. Ranked #6 of 18 in Mobile App Attribution Software by our editors (8.3/10); pricing: Free plan; best for teams wanting a free, straightforward MMP.

8.3/10Editor score

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At a glance

Editor score
8.3 / 10
Pricing
Free plan
Best for
Teams wanting a free, straightforward MMP
Free plan
Yes
Install attribution
Yes
Facts checked
14 Nov 2026

Where it wins
- Connects installs and web visits to campaigns and acquisition sources
- Tracks in-app events, SKAdNetwork reporting, and click or device fraud
- Free Basic plan includes mobile attribution and basic fraud metrics
Where it doesn't
- Web attribution and deep or smart links require Premium
- Advanced fraud analysis is reserved for Premium
- Email is the listed support channel

Our verdict on MyTracker

MyTracker brings mobile app and website attribution together for teams that need to connect acquisition campaigns with installs, visits, and in-app activity. Its capabilities include install and re-engagement attribution, conversion tracking, fraud monitoring, SKAdNetwork reporting, deep links, and API exports. The cloud service supports web, iOS, Android, and API workflows, with SDKs also available for Unity, Flutter, and React Native. That breadth makes it relevant to small, mid-market, and enterprise teams, while the free Basic plan gives smaller teams a way to start with mobile attribution.

The plan split is central to evaluating MyTracker. Basic is free and includes mobile attribution plus basic fraud-protection metrics. Premium adds mobile and web attribution, deep and smart links, advanced fraud analysis, and a dedicated customer success manager. This means teams focused on mobile campaign installs and baseline fraud metrics can begin without a paid tier, while cross-channel measurement or richer link and fraud capabilities point toward Premium. The published plan information does not include a Premium price, so buyers should assess that tier directly with VK before budgeting.

MyTracker's feature set is broad for a measurement tool: teams can use tracking links and UTM tags for web traffic, track in-app events and conversions, review click, device, and post-install behavior for fraud signals, and export reports or raw data through an API. Regular and deferred deep links support routing beyond install measurement, and SKAdNetwork reporting covers Apple's attribution framework. Email is the listed support channel, while Premium includes a dedicated customer success manager. Choose MyTracker if a free mobile attribution starting point and room to add web, links, and analysis suit your needs; consider alternatives if you require a published Premium price or support channels beyond email.

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MyTracker pricing

Plans Free planFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 14 Nov 2026.

See plans on tracker.my.com

All 2 MyTracker plans and prices →

MyTracker fact sheet

Free plan	Yes
Paid from	Not verified
Install attribution	Yes
Re-engagement attribution	Yes
In-app conversion tracking	Yes
Fraud detection	Yes
SKAdNetwork measurement	Yes
Deep linking	Yes
Mobile OS coverage	Ios_android
Deployment	Cloud
Platforms	Web, iOS, Android
Support	Email
Built for	Small business, Mid-market, Enterprise (editorial estimate)
Pricing	Free plan (source)
Website	tracker.my.com
Facts checked	14 Nov 2026

Alternatives to MyTracker

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MyTracker vs the competition

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Featured on iTechGuides

MyTracker is listed in our Mobile App Attribution Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

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Last updated 14 Nov 2026 · How we research and update