Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

Head-to-head · Mobile App Attribution Software

Adjust vs MyTracker

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Adjust #1 in Mobile App Attribution Software 9.3/10 Pricing on request ✓ 0 of 6 features Visit Adjust
MyTracker #6 in Mobile App Attribution Software 8.3/10 Free plan Free plan✓ 6 of 6 features Visit MyTracker

Adjust leads on 0 checks, MyTracker on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 9.3/10
  • Free planonly MyTracker
  • Most featuresMyTracker · 6 of 6

Adjust scores higher on our rubric for mobile app attribution software: 9.3 against 8.3 out of 10; our editors rank them #1 and #6.

MyTracker offers free plan; Adjust doesn't.

Adjust is the better fit for enterprise teams needing mature, integrated attribution. MyTracker is the better fit for teams wanting a free, straightforward MMP.

  • Adjust fits best

    Enterprise teams needing mature, integrated attribution

  • MyTracker fits best

    Teams wanting a free, straightforward MMP

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adjust 9.3/10 Visit ↗ MyTracker 8.3/10 Visit ↗
At a glance
Editor score 9.3 8.3
Ranking #1 in Mobile App Attribution Software #6 in Mobile App Attribution Software
Best for Enterprise teams needing mature, integrated attribution Teams wanting a free, straightforward MMP
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web, iOS, Android
Support Email, Docs Email
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adjust 0/6 · MyTracker 6/6
Install attribution Not checked yet ✓ (best)
Re-engagement attribution Not checked yet ✓ (best)
In-app conversion tracking Not checked yet ✓ (best)
Fraud detection Not checked yet ✓ (best)
SKAdNetwork measurement Not checked yet ✓ (best)
Deep linking Not checked yet ✓ (best)
Specs
Mobile OS coverage Not checked yet Ios_android
Our review
Pros
  • Combines deterministic, probabilistic, and multi-touch attribution.
  • Measures reattribution, revenue, subscriptions, and campaign performance.
  • Offers deep links, raw-data exports, and roughly 3,000 integrations.
  • Connects installs and web visits to campaigns and acquisition sources
  • Tracks in-app events, SKAdNetwork reporting, and click or device fraud
  • Free Basic plan includes mobile attribution and basic fraud metrics
Cons
  • No ongoing free plan; Base is free only for the first year.
  • Core and Enterprise pricing requires contacting sales.
  • Base has English email-only support and limited conversion allowances.
  • Web attribution and deep or smart links require Premium
  • Advanced fraud analysis is reserved for Premium
  • Email is the listed support channel
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes app installs, clicks, impressions, and reattributions, with measurement spanning web, mobile, TV, and PC and console.…

Read the review →

MyTracker brings mobile app and website attribution together for teams that need to connect acquisition campaigns with installs, visits, and in-app activity. Its capabilities include install and re-engagement attribution, conversion…

Read the review →
  1. AdjustMobile App Attribution Software 9.3Pricing on request
  2. MyTrackerMobile App Attribution Software 8.3Free plan

Strengths and trade-offs

  • Adjust — where it wins

    • Combines deterministic, probabilistic, and multi-touch attribution.
    • Measures reattribution, revenue, subscriptions, and campaign performance.
    • Offers deep links, raw-data exports, and roughly 3,000 integrations.

    Where it doesn't

    • No ongoing free plan; Base is free only for the first year.
    • Core and Enterprise pricing requires contacting sales.
    • Base has English email-only support and limited conversion allowances.

  • MyTracker — where it wins

    • Connects installs and web visits to campaigns and acquisition sources
    • Tracks in-app events, SKAdNetwork reporting, and click or device fraud
    • Free Basic plan includes mobile attribution and basic fraud metrics

    Where it doesn't

    • Web attribution and deep or smart links require Premium
    • Advanced fraud analysis is reserved for Premium
    • Email is the listed support channel
  • Adjust9.3/10 · Pricing on request

    Mature app attribution with broad integrations, deep links, and revenue measurement.

    Visit AdjustFull verdict →
  • MyTracker8.3/10 · Free plan

    A broad attribution toolkit with a free entry plan and paid web, link, and fraud features.

    Visit MyTrackerFull verdict →

Adjust vs MyTracker: questions

Which is better for mobile app attribution software, Adjust or MyTracker?

Adjust scores higher on our rubric for mobile app attribution software: 9.3 against 8.3 out of 10; our editors rank them #1 and #6.

How do Adjust and MyTracker compare?

Of the 7 checks we put side by side, Adjust leads on none, MyTracker on 1, and 6 are level. Free plan only on MyTracker.

Do Adjust and MyTracker have a free plan?

Adjust: No. MyTracker: Yes.

More comparisons

All mobile app attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update