Adjust vs AppMetrica

Adjust9.3Visit AppMetrica8.1Visit

Higher score Adjust #1 in Mobile App Attribution Software 9.3/10 Pricing on request ✓ 0 of 6 features Visit Adjust

vs

AppMetrica #7 in Mobile App Attribution Software 8.1/10 Free plan Free plan✓ 0 of 6 features Visit AppMetrica

• Adjust fits best

  Enterprise teams needing mature, integrated attribution

• AppMetrica fits best

  Teams needing free app analytics with attribution

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Side by side

Feature	Adjust 9.3/10 Visit ↗	AppMetrica 8.1/10 Visit ↗
At a glance
Editor score	9.3	8.1
Ranking	#1 in Mobile App Attribution Software	#7 in Mobile App Attribution Software
Best for	Enterprise teams needing mature, integrated attribution	Teams needing free app analytics with attribution
Pricing model	Paid	Free plan + paid
Starting price	—	—
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Docs	Docs
Integrations	3,000+ integrations	3 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Adjust 0/6 · AppMetrica 0/6
Install attribution	Not checked yet	Not checked yet
Re-engagement attribution	Not checked yet	Not checked yet
In-app conversion tracking	Not checked yet	Not checked yet
Fraud detection	Not checked yet	Not checked yet
SKAdNetwork measurement	Not checked yet	Not checked yet
Deep linking	Not checked yet	Not checked yet
Specs
Mobile OS coverage	Not checked yet	Not checked yet
Our review
Pros	Combines deterministic, probabilistic, and multi-touch attribution. Measures reattribution, revenue, subscriptions, and campaign performance. Offers deep links, raw-data exports, and roughly 3,000 integrations.	Free plan includes up to 100 million custom events per month Combines attribution reports with funnels, retention, revenue, and crash analytics SDK support includes Unity, Flutter, and React Native
Cons	No ongoing free plan; Base is free only for the first year. Core and Enterprise pricing requires contacting sales. Base has English email-only support and limited conversion allowances.	Attribution reporting is lighter than dedicated mobile measurement platforms Custom and Pro plans do not have fixed published prices Pro requires a demo and adds a higher-capacity event plan
Our verdict	Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes app installs, clicks, impressions, and reattributions, with measurement spanning web, mobile, TV, and PC and console.… Read the review →	AppMetrica is a mobile app analytics service for teams measuring usage, acquisition, engagement, monetization, and app stability. It combines attribution and user acquisition reports with retention and cohort analysis, configurable… Read the review →

Strengths and trade-offs

• Adjust — where it wins

  • Combines deterministic, probabilistic, and multi-touch attribution.
  • Measures reattribution, revenue, subscriptions, and campaign performance.
  • Offers deep links, raw-data exports, and roughly 3,000 integrations.

  Where it doesn't

  • No ongoing free plan; Base is free only for the first year.
  • Core and Enterprise pricing requires contacting sales.
  • Base has English email-only support and limited conversion allowances.

• AppMetrica — where it wins

  • Free plan includes up to 100 million custom events per month
  • Combines attribution reports with funnels, retention, revenue, and crash analytics
  • SDK support includes Unity, Flutter, and React Native

  Where it doesn't

  • Attribution reporting is lighter than dedicated mobile measurement platforms
  • Custom and Pro plans do not have fixed published prices
  • Pro requires a demo and adds a higher-capacity event plan

• Adjust9.3/10 · Pricing on request

  Mature app attribution with broad integrations, deep links, and revenue measurement.

  Visit AdjustFull verdict →
• AppMetrica8.1/10 · Free plan

  Free app analytics with attribution reports, funnels, revenue tracking, and crash insights.

  Visit AppMetricaFull verdict →