Kochava vs AppMetrica

Kochava8.8Visit AppMetrica8.1Visit

Higher score Kochava #3 in Mobile App Attribution Software 8.8/10 Free plan Free plan✓ 0 of 6 features Visit Kochava

vs

AppMetrica #7 in Mobile App Attribution Software 8.1/10 Free plan Free plan✓ 0 of 6 features Visit AppMetrica

• Kochava fits best

  Large-scale omnichannel measurement programs

• AppMetrica fits best

  Teams needing free app analytics with attribution

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Side by side

Feature	Kochava 8.8/10 Visit ↗	AppMetrica 8.1/10 Visit ↗
At a glance
Editor score	8.8	8.1
Ranking	#3 in Mobile App Attribution Software	#7 in Mobile App Attribution Software
Best for	Large-scale omnichannel measurement programs	Teams needing free app analytics with attribution
Pricing model	Free plan + paid	Free plan + paid
Starting price	$500/mo	—
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Tickets, Docs	Docs
Integrations	5,000+ integrations	3 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Kochava 0/6 · AppMetrica 0/6
Install attribution	Not checked yet	Not checked yet
Re-engagement attribution	Not checked yet	Not checked yet
In-app conversion tracking	Not checked yet	Not checked yet
Fraud detection	Not checked yet	Not checked yet
SKAdNetwork measurement	Not checked yet	Not checked yet
Deep linking	Not checked yet	Not checked yet
Specs
Mobile OS coverage	Not checked yet	Not checked yet
Our review
Pros	Measures mobile, web, CTV, and offline campaign journeys Offers configurable attribution, revenue, and lifetime-value measurement Connects with 5,000 integrations and supports exports and audience activation	Free plan includes up to 100 million custom events per month Combines attribution reports with funnels, retention, revenue, and crash analytics SDK support includes Unity, Flutter, and React Native
Cons	Foundation starts at $500 per month Advanced features such as fraud prevention sit in the $2,000 Enterprise plan The free tier lacks web measurement and custom post-install event tracking	Attribution reporting is lighter than dedicated mobile measurement platforms Custom and Pro plans do not have fixed published prices Pro requires a demo and adds a higher-capacity event plan
Our verdict	Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks campaigns across mobile apps, mobile and desktop web, connected TV, out-of-home, and offline… Read the review →	AppMetrica is a mobile app analytics service for teams measuring usage, acquisition, engagement, monetization, and app stability. It combines attribution and user acquisition reports with retention and cohort analysis, configurable… Read the review →

Strengths and trade-offs

• Kochava — where it wins

  • Measures mobile, web, CTV, and offline campaign journeys
  • Offers configurable attribution, revenue, and lifetime-value measurement
  • Connects with 5,000 integrations and supports exports and audience activation

  Where it doesn't

  • Foundation starts at $500 per month
  • Advanced features such as fraud prevention sit in the $2,000 Enterprise plan
  • The free tier lacks web measurement and custom post-install event tracking

• AppMetrica — where it wins

  • Free plan includes up to 100 million custom events per month
  • Combines attribution reports with funnels, retention, revenue, and crash analytics
  • SDK support includes Unity, Flutter, and React Native

  Where it doesn't

  • Attribution reporting is lighter than dedicated mobile measurement platforms
  • Custom and Pro plans do not have fixed published prices
  • Pro requires a demo and adds a higher-capacity event plan

• Kochava8.8/10 · Free plan

  Kochava pairs free app analytics with paid cross-channel measurement and attribution.

  Visit KochavaFull verdict →
• AppMetrica8.1/10 · Free plan

  Free app analytics with attribution reports, funnels, revenue tracking, and crash insights.

  Visit AppMetricaFull verdict →