Head-to-head · Mobile App Attribution Software
Kochava vs MyTracker
Kochava leads on 0 checks, MyTracker on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreKochava · 8.8/10
- Free planboth
- Most featuresMyTracker · 6 of 6
Kochava scores higher on our rubric for mobile app attribution software: 8.8 against 8.3 out of 10; our editors rank them #3 and #6.
Kochava is the better fit for large-scale omnichannel measurement programs. MyTracker is the better fit for teams wanting a free, straightforward MMP.
- Kochava fits best
Large-scale omnichannel measurement programs
- MyTracker fits best
Teams wanting a free, straightforward MMP
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Side by side
| Feature | Kochava 8.8/10 Visit ↗ | MyTracker 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.3 |
| Ranking | #3 in Mobile App Attribution Software | #6 in Mobile App Attribution Software |
| Best for | Large-scale omnichannel measurement programs | Teams wanting a free, straightforward MMP |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $500/mo | — |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Tickets, Docs | |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Kochava 0/6 · MyTracker 6/6 | ||
| Install attribution | Not checked yet | ✓ (best) |
| Re-engagement attribution | Not checked yet | ✓ (best) |
| In-app conversion tracking | Not checked yet | ✓ (best) |
| Fraud detection | Not checked yet | ✓ (best) |
| SKAdNetwork measurement | Not checked yet | ✓ (best) |
| Deep linking | Not checked yet | ✓ (best) |
| Specs | ||
| Mobile OS coverage | Not checked yet | Ios_android |
| Our review | ||
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| Cons |
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| Our verdict | Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks campaigns across mobile apps, mobile and desktop web, connected TV, out-of-home, and offline… Read the review → |
MyTracker brings mobile app and website attribution together for teams that need to connect acquisition campaigns with installs, visits, and in-app activity. Its capabilities include install and re-engagement attribution, conversion… Read the review → |
Strengths and trade-offs
Kochava — where it wins
- Measures mobile, web, CTV, and offline campaign journeys
- Offers configurable attribution, revenue, and lifetime-value measurement
- Connects with 5,000 integrations and supports exports and audience activation
Where it doesn't
- Foundation starts at $500 per month
- Advanced features such as fraud prevention sit in the $2,000 Enterprise plan
- The free tier lacks web measurement and custom post-install event tracking
MyTracker — where it wins
- Connects installs and web visits to campaigns and acquisition sources
- Tracks in-app events, SKAdNetwork reporting, and click or device fraud
- Free Basic plan includes mobile attribution and basic fraud metrics
Where it doesn't
- Web attribution and deep or smart links require Premium
- Advanced fraud analysis is reserved for Premium
- Email is the listed support channel
- Kochava8.8/10 · Free plan
Kochava pairs free app analytics with paid cross-channel measurement and attribution.
Visit KochavaFull verdict → - MyTracker8.3/10 · Free plan
A broad attribution toolkit with a free entry plan and paid web, link, and fraud features.
Visit MyTrackerFull verdict →
Kochava vs MyTracker: questions
Which is better for mobile app attribution software, Kochava or MyTracker?
Kochava scores higher on our rubric for mobile app attribution software: 8.8 against 8.3 out of 10; our editors rank them #3 and #6.
How do Kochava and MyTracker compare?
All 7 checks we put side by side come out level: neither leads on any.
Do Kochava and MyTracker have a free plan?
Kochava: Yes. MyTracker: Yes.
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- MyTracker vs AppsFlyer Audience Segmentation
All mobile app attribution software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update