Head-to-head · Mobile App Attribution Software
MyTracker vs AppMetrica
MyTracker leads on 0 checks, AppMetrica on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMyTracker · 8.3/10
- Free planboth
- Most featuresMyTracker · 6 of 6
MyTracker scores higher on our rubric for mobile app attribution software: 8.3 against 8.1 out of 10; our editors rank them #6 and #7.
MyTracker is the better fit for teams wanting a free, straightforward MMP. AppMetrica is the better fit for teams needing free app analytics with attribution.
- MyTracker fits best
Teams wanting a free, straightforward MMP
- AppMetrica fits best
Teams needing free app analytics with attribution
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Side by side
| Feature | MyTracker 8.3/10 Visit ↗ | AppMetrica 8.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.3 | 8.1 |
| Ranking | #6 in Mobile App Attribution Software | #7 in Mobile App Attribution Software |
| Best for | Teams wanting a free, straightforward MMP | Teams needing free app analytics with attribution |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | — |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Docs | |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features MyTracker 6/6 · AppMetrica 0/6 | ||
| Install attribution | ✓ (best) | Not checked yet |
| Re-engagement attribution | ✓ (best) | Not checked yet |
| In-app conversion tracking | ✓ (best) | Not checked yet |
| Fraud detection | ✓ (best) | Not checked yet |
| SKAdNetwork measurement | ✓ (best) | Not checked yet |
| Deep linking | ✓ (best) | Not checked yet |
| Specs | ||
| Mobile OS coverage | Ios_android | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | MyTracker brings mobile app and website attribution together for teams that need to connect acquisition campaigns with installs, visits, and in-app activity. Its capabilities include install and re-engagement attribution, conversion… Read the review → |
AppMetrica is a mobile app analytics service for teams measuring usage, acquisition, engagement, monetization, and app stability. It combines attribution and user acquisition reports with retention and cohort analysis, configurable… Read the review → |
Strengths and trade-offs
MyTracker — where it wins
- Connects installs and web visits to campaigns and acquisition sources
- Tracks in-app events, SKAdNetwork reporting, and click or device fraud
- Free Basic plan includes mobile attribution and basic fraud metrics
Where it doesn't
- Web attribution and deep or smart links require Premium
- Advanced fraud analysis is reserved for Premium
- Email is the listed support channel
AppMetrica — where it wins
- Free plan includes up to 100 million custom events per month
- Combines attribution reports with funnels, retention, revenue, and crash analytics
- SDK support includes Unity, Flutter, and React Native
Where it doesn't
- Attribution reporting is lighter than dedicated mobile measurement platforms
- Custom and Pro plans do not have fixed published prices
- Pro requires a demo and adds a higher-capacity event plan
- MyTracker8.3/10 · Free plan
A broad attribution toolkit with a free entry plan and paid web, link, and fraud features.
Visit MyTrackerFull verdict → - AppMetrica8.1/10 · Free plan
Free app analytics with attribution reports, funnels, revenue tracking, and crash insights.
Visit AppMetricaFull verdict →
MyTracker vs AppMetrica: questions
Which is better for mobile app attribution software, MyTracker or AppMetrica?
MyTracker scores higher on our rubric for mobile app attribution software: 8.3 against 8.1 out of 10; our editors rank them #6 and #7.
How do MyTracker and AppMetrica compare?
All 7 checks we put side by side come out level: neither leads on any.
Do MyTracker and AppMetrica have a free plan?
MyTracker: Yes. AppMetrica: Yes.
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All mobile app attribution software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update