MyTracker review
A broad attribution toolkit with a free entry plan and paid web, link, and fraud features.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
MyTracker brings mobile app and website attribution together for teams that need to connect acquisition campaigns with installs, visits, and in-app activity. Its capabilities include install and re-engagement attribution, conversion tracking, fraud monitoring, SKAdNetwork reporting, deep links, and API exports. The cloud service supports web, iOS, Android, and API workflows, with SDKs also available for Unity, Flutter, and React Native. That breadth makes it relevant to small, mid-market, and enterprise teams, while the free Basic plan gives smaller teams a way to start with mobile attribution.
The plan split is central to evaluating MyTracker. Basic is free and includes mobile attribution plus basic fraud-protection metrics. Premium adds mobile and web attribution, deep and smart links, advanced fraud analysis, and a dedicated customer success manager. This means teams focused on mobile campaign installs and baseline fraud metrics can begin without a paid tier, while cross-channel measurement or richer link and fraud capabilities point toward Premium. The published plan information does not include a Premium price, so buyers should assess that tier directly with VK before budgeting.
MyTracker's feature set is broad for a measurement tool: teams can use tracking links and UTM tags for web traffic, track in-app events and conversions, review click, device, and post-install behavior for fraud signals, and export reports or raw data through an API. Regular and deferred deep links support routing beyond install measurement, and SKAdNetwork reporting covers Apple's attribution framework. Email is the listed support channel, while Premium includes a dedicated customer success manager. Choose MyTracker if a free mobile attribution starting point and room to add web, links, and analysis suit your needs; consider alternatives if you require a published Premium price or support channels beyond email.
MyTracker pros and cons
- Where it wins
- Connects installs and web visits to campaigns and acquisition sources
- Tracks in-app events, SKAdNetwork reporting, and click or device fraud
- Free Basic plan includes mobile attribution and basic fraud metrics
- Where it doesn't
- Web attribution and deep or smart links require Premium
- Advanced fraud analysis is reserved for Premium
- Email is the listed support channel
MyTracker fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update