Incogni

Paid#3 of 29 in Data Removal Services

Incogni: A focused, automated privacy service with recurring removals and broad broker coverage. Ranked #3 of 29 in Data Removal Services by our editors (9.0/10); pricing: Paid; best for affordable automated removal with broad reach.

9.0/10Editor score

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At a glance

Editor score
9.0 / 10
Pricing
Paid
Best for
Affordable automated removal with broad reach
Free plan
No
Paid from
$7.99/mo
Broker coverage
420 sites
Founded
2021 · Mission Viejo, California, United States
Facts checked
21 Sep 2026

Where it wins
- Automated removals and recurring rescans across 420+ data broker sites
- Higher tiers add custom removals from 3,000+ additional sites
- Family plans support account management for up to 5 members
Where it doesn't
- Custom removal requests are limited to eligible higher-tier plans
- The service is available through the web only
- Monthly billing options are limited to Standard and Family plans

Our verdict on Incogni

Incogni is a personal data removal service for individuals and households. It submits opt-out and deletion requests to covered data brokers and people-search sites, then regularly rescans for information that reappears. The service also provides monthly progress reports and a dashboard for tracking removal activity. It suits people who want an ongoing process for reducing exposure to spam, scams, identity theft, and unwanted contact without managing requests site by site.

Pricing varies by billing period. With annual billing, Standard costs $7.99 per month and includes automated removal from 420+ data broker sites, support for multiple emails, addresses, and phone numbers, and recurring removals. Family costs $15.99 per month and adds family account management. Unlimited costs $14.99 per month and adds custom removal across 3,000+ additional sites, unlimited custom removal requests, and live phone support. Family Unlimited costs $22.99 per month and combines those custom-removal features with family management. Monthly billing lists Standard at $15.98 per month and Family at $31.98 per month.

The main distinction is breadth within an automated workflow. Standard and Family cover 420+ data broker sites with recurring removals, while eligible higher tiers extend the service to 3,000+ additional sites through custom requests. Multiple identity details can be managed per account, and Family plans are designed for households with up to 5 members. Choose Incogni if recurring broker removals, progress tracking, and household coverage match your needs. Consider another option if you need a non-web platform or want custom removal requests without moving to an eligible higher-tier plan.

Your product? Our editors can test Incogni in depth and publish a review, labelled as paid · from $149/mo →

Incogni pricing

Plans PaidPaid No free plan — trial or paid only. Prices checked 21 Sep 2026.

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All 4 Incogni plans and prices →

Incogni fact sheet

Free plan	No
Paid from	$7.99/mo
Broker coverage	420 sites
Recurring monitoring	Yes
Removal frequency	Continuous
Custom removal requests	No
Family coverage	No
Request handling	Automated
Identity types covered	Individual
Money-back guarantee	30 days
Deployment	Cloud
Platforms	Web
Compliance & security	SOC 2, GDPR, 2FA
Support	Live chat, Phone, Docs · 24/7
Built for	Solo, Small business (editorial estimate)
Pricing	Paid (source)
Website	incogni.com
Facts checked	21 Sep 2026

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 10 Oct 2026 · How we research and update