Incogni review
A focused, automated privacy service with recurring removals and broad broker coverage.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Incogni is a personal data removal service for individuals and households. It submits opt-out and deletion requests to covered data brokers and people-search sites, then regularly rescans for information that reappears. The service also provides monthly progress reports and a dashboard for tracking removal activity. It suits people who want an ongoing process for reducing exposure to spam, scams, identity theft, and unwanted contact without managing requests site by site.
Pricing varies by billing period. With annual billing, Standard costs $7.99 per month and includes automated removal from 420+ data broker sites, support for multiple emails, addresses, and phone numbers, and recurring removals. Family costs $15.99 per month and adds family account management. Unlimited costs $14.99 per month and adds custom removal across 3,000+ additional sites, unlimited custom removal requests, and live phone support. Family Unlimited costs $22.99 per month and combines those custom-removal features with family management. Monthly billing lists Standard at $15.98 per month and Family at $31.98 per month.
The main distinction is breadth within an automated workflow. Standard and Family cover 420+ data broker sites with recurring removals, while eligible higher tiers extend the service to 3,000+ additional sites through custom requests. Multiple identity details can be managed per account, and Family plans are designed for households with up to 5 members. Choose Incogni if recurring broker removals, progress tracking, and household coverage match your needs. Consider another option if you need a non-web platform or want custom removal requests without moving to an eligible higher-tier plan.
Incogni pros and cons
- Where it wins
- Automated removals and recurring rescans across 420+ data broker sites
- Higher tiers add custom removals from 3,000+ additional sites
- Family plans support account management for up to 5 members
- Where it doesn't
- Custom removal requests are limited to eligible higher-tier plans
- The service is available through the web only
- Monthly billing options are limited to Standard and Family plans
Incogni fact sheet, pricing and score →
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