Head-to-head · Data Removal Services
Incogni vs Optery
Incogni leads on 1 check, Optery on 3, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreIncogni · 9.0/10
- Free planonly Optery
- Most featuresOptery · 3 of 3
Incogni scores higher on our rubric for data removal services: 9.0 against 8.7 out of 10; our editors rank them #3 and #5.
Optery offers free plan; Incogni doesn't. Incogni leads on broker coverage: 420 sites versus 380 sites. On removal frequency, Incogni gives you Continuous where Optery offers Periodic. Optery offers custom removal requests; Incogni doesn't. Optery offers family coverage; Incogni doesn't.
Incogni is the better fit for affordable automated removal with broad reach. Optery is the better fit for free users wanting reports and assisted removal.
- Incogni fits best
Affordable automated removal with broad reach
- Optery fits best
Free users wanting reports and assisted removal
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Side by side
| Feature | Incogni 9.0/10 Visit ↗ | Optery 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.7 |
| Ranking | #3 in Data Removal Services | #5 in Data Removal Services |
| Best for | Affordable automated removal with broad reach | Free users wanting reports and assisted removal |
| Pricing model | Paid | Free plan + paid |
| Starting price | $7.99/mo | $39/yr |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Money-back guarantee | 30 days | 30 days |
| Deployment | Cloud | Cloud, Mobile, Browser extension |
| Platforms | Web | Web, iOS, Android, Chrome extension |
| Support | Live chat, Phone, Docs · 24/7 | Email, Live chat, Docs · 24/7 |
| Compliance | SOC 2, GDPR, 2FA | SOC 2, 2FA |
| Built for | Solo, Small business | Solo, Small business, Mid-market, Enterprise |
| Features Incogni 1/3 · Optery 3/3 | ||
| Recurring monitoring | ✓ | ✓ |
| Custom removal requests | — | ✓ (best) |
| Family coverage | — | ✓ (best) |
| Specs | ||
| Broker coverage | 420 sites (best) | 380 sites |
| Removal frequency | Continuous | Periodic |
| Request handling | Automated | Assisted |
| Identity types covered | Individual | Household |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Incogni is a personal data removal service for individuals and households. It submits opt-out and deletion requests to covered data brokers and people-search sites, then regularly rescans for information that reappears. The service also… Read the review → |
Optery is a personal data removal service for individuals, families, and businesses. It scans data broker and people-search sites for exposed personal information, then provides reports and removal tools. The Free BASIC plan includes a… Read the review → |
Strengths and trade-offs
Incogni — where it wins
- Automated removals and recurring rescans across 420+ data broker sites
- Higher tiers add custom removals from 3,000+ additional sites
- Family plans support account management for up to 5 members
Where it doesn't
- Custom removal requests are limited to eligible higher-tier plans
- The service is available through the web only
- Monthly billing options are limited to Standard and Family plans
Optery — where it wins
- Free exposure reports include screenshots and self-service removal tools
- Paid plans automate recurring removals across 380+ to 635+ sites
- Higher tiers add human assistance and custom removal requests
Where it doesn't
- Automated removals require a paid plan
- Human Privacy Agent assistance starts on the Extended tier
- Ultimate is required for unlimited custom removal requests
- Incogni9.0/10 · Paid
A focused, automated privacy service with recurring removals and broad broker coverage.
Visit IncogniFull verdict → - Optery8.7/10 · Free plan
A free starting point for exposure reports, with broader automated removal on paid plans.
Visit OpteryFull verdict →
Incogni vs Optery: questions
Which is better for data removal services, Incogni or Optery?
Incogni scores higher on our rubric for data removal services: 9.0 against 8.7 out of 10; our editors rank them #3 and #5.
How do Incogni and Optery compare?
Of the 5 checks we put side by side, Incogni leads on 1, Optery on 3, and 1 is level. Free plan only on Optery; Broker coverage: 420 sites on Incogni vs 380 sites.
Do Incogni and Optery have a free plan?
Incogni: No. Optery: Yes.
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update