Head-to-head · Data Removal Services
Cloaked vs Optery
Cloaked leads on 1 check, Optery on 1, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreCloaked · 9.2/10
- Free planonly Optery
- Most featuresOptery · 3 of 3
Cloaked scores higher on our rubric for data removal services: 9.2 against 8.7 out of 10; our editors rank them #2 and #5.
Optery offers free plan; Cloaked doesn't. Cloaked leads on broker coverage: 1000 sites versus 380 sites. On removal frequency, Cloaked gives you Continuous where Optery offers Periodic. On request handling, Optery gives you Assisted where Cloaked offers Automated.
Cloaked is the better fit for households seeking broad privacy protection. Optery is the better fit for free users wanting reports and assisted removal.
- Cloaked fits best
Households seeking broad privacy protection
- Optery fits best
Free users wanting reports and assisted removal
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Side by side
| Feature | Cloaked 9.2/10 Visit ↗ | Optery 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.7 |
| Ranking | #2 in Data Removal Services | #5 in Data Removal Services |
| Best for | Households seeking broad privacy protection | Free users wanting reports and assisted removal |
| Pricing model | Paid | Free plan + paid |
| Starting price | $119.99/yr | $39/yr |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android, Chrome extension | Web, iOS, Android, Chrome extension |
| Support | Email, Live chat, Phone, Docs · 24/7 | Email, Live chat, Docs · 24/7 |
| Compliance | SOC 2, 2FA | SOC 2, 2FA |
| Built for | Solo, Small business | Solo, Small business, Mid-market, Enterprise |
| Features Cloaked 2/3 · Optery 3/3 | ||
| Recurring monitoring | ✓ | ✓ |
| Custom removal requests | Not checked yet | ✓ (best) |
| Family coverage | ✓ | ✓ |
| Specs | ||
| Broker coverage | 1000 sites (best) | 380 sites |
| Removal frequency | Continuous | Periodic |
| Request handling | Automated | Assisted |
| Identity types covered | Household | Household |
| Our review | ||
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| Cons |
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| Our verdict | Cloaked combines personal-data removal with tools for masking online identities. It scans data-broker and people-search sites, submits removal requests, and monitors for reappearance while a subscription is active. Phone and email aliases,… Read the review → |
Optery is a personal data removal service for individuals, families, and businesses. It scans data broker and people-search sites for exposed personal information, then provides reports and removal tools. The Free BASIC plan includes a… Read the review → |
Strengths and trade-offs
Cloaked — where it wins
- Requests removal from 1,000+ sites and monitors for reappearance
- Combines phone and email aliases with spam and scam call screening
- Adds VPN, password tools, exposure alerts, and identity-theft insurance
Where it doesn't
- Removal requires a paid subscription; there is no free plan
- Monthly subscriptions cost more than their annual-billing equivalents
- Availability is limited to the United States and Canada
Optery — where it wins
- Free exposure reports include screenshots and self-service removal tools
- Paid plans automate recurring removals across 380+ to 635+ sites
- Higher tiers add human assistance and custom removal requests
Where it doesn't
- Automated removals require a paid plan
- Human Privacy Agent assistance starts on the Extended tier
- Ultimate is required for unlimited custom removal requests
- Cloaked9.2/10 · Paid
Broad data removal and identity tools for individuals, couples, and families.
Visit CloakedFull verdict → - Optery8.7/10 · Free plan
A free starting point for exposure reports, with broader automated removal on paid plans.
Visit OpteryFull verdict →
Cloaked vs Optery: questions
Which is better for data removal services, Cloaked or Optery?
Cloaked scores higher on our rubric for data removal services: 9.2 against 8.7 out of 10; our editors rank them #2 and #5.
How do Cloaked and Optery compare?
Of the 5 checks we put side by side, Cloaked leads on 1, Optery on 1, and 3 are level. Free plan only on Optery; Broker coverage: 1000 sites on Cloaked vs 380 sites.
Do Cloaked and Optery have a free plan?
Cloaked: No. Optery: Yes.
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All data removal services comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update







