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Head-to-head · Data Removal Services

Cloaked vs Incogni

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Cloaked #2 in Data Removal Services 9.2/10 Paid ✓ 2 of 3 features Visit Cloaked
Incogni #3 in Data Removal Services 9.0/10 Paid ✓ 1 of 3 features Visit Incogni

Cloaked leads on 2 checks, Incogni on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCloaked · 9.2/10
  • Most featuresCloaked · 2 of 3

Cloaked scores higher on our rubric for data removal services: 9.2 against 9.0 out of 10; our editors rank them #2 and #3.

Cloaked leads on broker coverage: 1000 sites versus 420 sites. Cloaked offers family coverage; Incogni doesn't. On identity types covered, Cloaked gives you Household where Incogni offers Individual.

Cloaked is the better fit for households seeking broad privacy protection. Incogni is the better fit for affordable automated removal with broad reach.

  • Cloaked fits best

    Households seeking broad privacy protection

  • Incogni fits best

    Affordable automated removal with broad reach

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Cloaked 9.2/10 Visit ↗ Incogni 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in Data Removal Services #3 in Data Removal Services
Best for Households seeking broad privacy protection Affordable automated removal with broad reach
Pricing model Paid Paid
Starting price $119.99/yr $7.99/mo
Free plan — —
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android, Chrome extension Web
Support Email, Live chat, Phone, Docs · 24/7 Live chat, Phone, Docs · 24/7
Compliance SOC 2, 2FA SOC 2, GDPR, 2FA
Built for Solo, Small business Solo, Small business
Features Cloaked 2/3 · Incogni 1/3
Recurring monitoring ✓ ✓
Custom removal requests Not checked yet —
Family coverage ✓ (best) —
Specs
Broker coverage 1000 sites (best) 420 sites
Removal frequency Continuous Continuous
Request handling Automated Automated
Identity types covered Household Individual
Our review
Pros
  • Requests removal from 1,000+ sites and monitors for reappearance
  • Combines phone and email aliases with spam and scam call screening
  • Adds VPN, password tools, exposure alerts, and identity-theft insurance
  • Automated removals and recurring rescans across 420+ data broker sites
  • Higher tiers add custom removals from 3,000+ additional sites
  • Family plans support account management for up to 5 members
Cons
  • Removal requires a paid subscription; there is no free plan
  • Monthly subscriptions cost more than their annual-billing equivalents
  • Availability is limited to the United States and Canada
  • Custom removal requests are limited to eligible higher-tier plans
  • The service is available through the web only
  • Monthly billing options are limited to Standard and Family plans
Our verdict

Cloaked combines personal-data removal with tools for masking online identities. It scans data-broker and people-search sites, submits removal requests, and monitors for reappearance while a subscription is active. Phone and email aliases,…

Read the review →

Incogni is a personal data removal service for individuals and households. It submits opt-out and deletion requests to covered data brokers and people-search sites, then regularly rescans for information that reappears. The service also…

Read the review →
  1. CloakedData Removal Services 9.2Paid
  2. IncogniData Removal Services 9.0Paid

Strengths and trade-offs

  • Cloaked — where it wins

    • Requests removal from 1,000+ sites and monitors for reappearance
    • Combines phone and email aliases with spam and scam call screening
    • Adds VPN, password tools, exposure alerts, and identity-theft insurance

    Where it doesn't

    • Removal requires a paid subscription; there is no free plan
    • Monthly subscriptions cost more than their annual-billing equivalents
    • Availability is limited to the United States and Canada

  • Incogni — where it wins

    • Automated removals and recurring rescans across 420+ data broker sites
    • Higher tiers add custom removals from 3,000+ additional sites
    • Family plans support account management for up to 5 members

    Where it doesn't

    • Custom removal requests are limited to eligible higher-tier plans
    • The service is available through the web only
    • Monthly billing options are limited to Standard and Family plans

Cloaked vs Incogni: questions

Which is better for data removal services, Cloaked or Incogni?

Cloaked scores higher on our rubric for data removal services: 9.2 against 9.0 out of 10; our editors rank them #2 and #3.

How do Cloaked and Incogni compare?

Of the 5 checks we put side by side, Cloaked leads on 2, Incogni on none, and 3 are level. Family coverage only on Cloaked; Broker coverage: 1000 sites on Cloaked vs 420 sites.

Do Cloaked and Incogni have a free plan?

Cloaked: No. Incogni: No.

More comparisons

All data removal services comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update