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Head-to-head · Data Removal Services

VALT Data Broker Removal vs Incogni

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score VALT Data Broker Removal #1 in Data Removal Services 9.4/10 Free plan Free plan✓ 2 of 3 features Visit VALT
Incogni #3 in Data Removal Services 9.0/10 Paid ✓ 1 of 3 features Visit Incogni

VALT Data Broker Removal leads on 3 checks, Incogni on 0, and 2 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreVALT Data Broker Removal · 9.4/10
  • Free planonly VALT Data Broker Removal
  • Most featuresVALT Data Broker Removal · 2 of 3

VALT Data Broker Removal scores higher on our rubric for data removal services: 9.4 against 9.0 out of 10; our editors rank them #1 and #3.

VALT Data Broker Removal offers free plan; Incogni doesn't. VALT Data Broker Removal leads on broker coverage: 1000 sites versus 420 sites. VALT Data Broker Removal offers custom removal requests; Incogni doesn't.

VALT Data Broker Removal is the better fit for free-first users needing broad automated removal. Incogni is the better fit for affordable automated removal with broad reach.

  • VALT Data Broker Removal fits best

    Free-first users needing broad automated removal

  • Incogni fits best

    Affordable automated removal with broad reach

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature VALT Data Broker Removal 9.4/10 Visit ↗ Incogni 9.0/10 Visit ↗
At a glance
Editor score 9.4 9.0
Ranking #1 in Data Removal Services #3 in Data Removal Services
Best for Free-first users needing broad automated removal Affordable automated removal with broad reach
Pricing model Free plan + paid Paid
Starting price $119.99/yr $7.99/mo
Free plan ✓ (best) —
Free trial — —
Deployment Mobile, Browser extension Cloud
Platforms Web, macOS, iOS, Android, Chrome extension Web
Support Email Live chat, Phone, Docs · 24/7
Compliance GDPR SOC 2, GDPR, 2FA
Built for Solo, Small business Solo, Small business
Features VALT Data Broker Removal 2/3 · Incogni 1/3
Recurring monitoring ✓ ✓
Custom removal requests ✓ (best) —
Family coverage Not checked yet —
Specs
Broker coverage 1000 sites (best) 420 sites
Removal frequency Continuous Continuous
Request handling Automated Automated
Identity types covered Individual Individual
Our review
Pros
  • Free exposure scan without an account or payment card
  • Coverage across 1,000+ data broker sites
  • Continuous monitoring with automated legal deletion requests
  • Automated removals and recurring rescans across 420+ data broker sites
  • Higher tiers add custom removals from 3,000+ additional sites
  • Family plans support account management for up to 5 members
Cons
  • Paid removal starts at $119.99 per year
  • Custom removal requests require the VALTIMATE plan
  • Focused on individual identity data rather than broader privacy programs
  • Custom removal requests are limited to eligible higher-tier plans
  • The service is available through the web only
  • Monthly billing options are limited to Standard and Family plans
Our verdict

VALT Data Broker Removal helps individuals find and reduce personal information held by data brokers. It provides a free exposure scan without an account or payment card, then supports automated legal deletion requests under CCPA, GDPR,…

Read the review →

Incogni is a personal data removal service for individuals and households. It submits opt-out and deletion requests to covered data brokers and people-search sites, then regularly rescans for information that reappears. The service also…

Read the review →
  1. VALT Data Broker RemovalData Removal Services 9.4Free plan
  2. IncogniData Removal Services 9.0Paid

Strengths and trade-offs

  • VALT Data Broker Removal — where it wins

    • Free exposure scan without an account or payment card
    • Coverage across 1,000+ data broker sites
    • Continuous monitoring with automated legal deletion requests

    Where it doesn't

    • Paid removal starts at $119.99 per year
    • Custom removal requests require the VALTIMATE plan
    • Focused on individual identity data rather than broader privacy programs
  • Incogni — where it wins

    • Automated removals and recurring rescans across 420+ data broker sites
    • Higher tiers add custom removals from 3,000+ additional sites
    • Family plans support account management for up to 5 members

    Where it doesn't

    • Custom removal requests are limited to eligible higher-tier plans
    • The service is available through the web only
    • Monthly billing options are limited to Standard and Family plans
  • VALT Data Broker Removal9.4/10 · Free plan

    A free-first service for automated removal across 1,000+ data broker sites.

    Visit VALTFull verdict →
  • Incogni9.0/10 · Paid

    A focused, automated privacy service with recurring removals and broad broker coverage.

    Visit IncogniFull verdict →

VALT Data Broker Removal vs Incogni: questions

Which is better for data removal services, VALT Data Broker Removal or Incogni?

VALT Data Broker Removal scores higher on our rubric for data removal services: 9.4 against 9.0 out of 10; our editors rank them #1 and #3.

How do VALT Data Broker Removal and Incogni compare?

Of the 5 checks we put side by side, VALT Data Broker Removal leads on 3, Incogni on none, and 2 are level. Free plan only on VALT Data Broker Removal; Broker coverage: 1000 sites on VALT Data Broker Removal vs 420 sites.

Do VALT Data Broker Removal and Incogni have a free plan?

VALT Data Broker Removal: Yes. Incogni: No.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update